H. Couture Beauty LLC Sells World’s Most Expensive Mascara and Lipstick for $14 Million

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Taysha Smith Valez, CEO of H. Couture Beauty and designer of The Socialite Collection – a line of ultra luxurious lip color and mascara, has just sold the world’s most expensive mascara and lipstick ever sold in the history of the beauty industry, for 14 million dollars.

H. Couture Beauty’s Socialite Collection is already the ultimate luxury brand of cosmetics. Their specially formulated mascara retails for $589.00 retail and the lip color retails for $150.00. Customers get the following fantastic perks: Swarovski crystal encrusted and 18 K Gold Plated Casing, concierge service, lash bodyguards, 24/7 customer service and complimentary lip and lash refills for a year. Additional products that can be purchased with The Socialite Collection are the Lip Plumper for $348 which comes with one free refill and lip liner for $120, which also comes with one full product refill.

After a prominent editorial placement in the celebrity weekly, Life & Style Weekly Magazine, sales hit an all time high, sometimes generating as much as $20,000 in sales per hour through H. Couture Beauty’s website: http://www.hcouturebeauty.com. Upon seeing the Life & Style Weekly placement, one customer called with a special request for a solid 18 K Gold, Blue and Pink Diamond Socialite Collection, as opposed to the standard Swarovski crystal and gold plated casing.

“After seeing the product in Life & Style she decided she had to have it for her 25th birthday, but she had to have it her way. The order is over the top and very surreal. We were expecting a good response from the article, but this is more then we ever could have imagined,” says H. Couture Beauty CEO Taysha Smith Valez. The customer, the daughter of an extraordinarily wealthy Las Vegas High Roller, proves the old adage that anything is possible in Vegas. The price tag to create this custom edition of The Socialite Collection, $14 Million. The mascara casing will feature solid 18 K Gold with 2500 Blue Diamonds and the lipstick casing will be made of solid 18 K Gold and 1200 Pink Diamonds. This special set will also come with lifetime concierge service, provided by H. Couture Beauty’s customer service team. Life time concierge features: a lifetime of complimentary lipstick and mascara refills, 24/7 phone support, H. Couture Beauty’s patented eyelash bodyguards and lash comb, gifting discounts and gift wrapping services, makeup application tips, a lipstick hard drive to store all client information and more.

H. Couture Beauty sources its own diamonds with their personal connections and will create the jeweled casing with their own private jeweler. This special edition Socialite Collection will be hand delivered to Las Vegas by Taysha Smith Valez, along with a team of security in toe. “Because of our diamond connection, the job will be seamlessly done. We are creating something that the market has not yet placed value on and going in and placing a value on it. Colored Diamonds are still very much fairytale to most, and gold is more expensive then ever,” states H. Couture Beauty CEO Taysha Smith Valez.

“This is the most fantastic response from press that one could hope for in expressing a product’s value to the public,” states H. Couture Beauty publicist, Allison Kugel.

For more information on H. Couture Beauty‘s exclusive Socialite Collection, visit http://www.hcouturebeauty.com


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Allison Kugel
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