NitroSell WebStore Helps Headingley Retail Increase Online Sales by Up to 18%

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Official Leeds Rugby Store Easily Publishes and Sells More Gear Online with NitroSell-Powered WebStore.

Headingley Retail has more than 2,500 items online, more than with either of its previous Web store systems

After installing a NitroSell WebStore less than a year ago, Headingley Retail’s online sales have increased by 18% and now account for almost a quarter of its total sales, a dramatic improvement compared to the 7–10 percent of total sales the year before. NitroSell Ltd. is the creator of e-commerce software that enables retailers using Microsoft's Retail Management System (RMS) to speedily put their bricks-and-mortar stores online.

Headingley Retail, the official Leeds Rugby shop, had used two different Web store solutions before switching to NitroSell last January. The bricks-and-mortar store at the Carnegie Stadium in Headingley found its previous Web stores difficult for online shoppers to use, clumsy for staff to update, and inaccurate, because the online shop didn’t immediately reflect inventory actually available in the store.

“The real-time NitroSell WebStore makes a huge difference in customer satisfaction,” said Linda Dean, Head of Retail at Headingley Retail. “Not only are online shoppers assured that what they see online is truly available, staff don’t have to spend hours calling customers with the disappointing news that the jersey they just ordered is out of stock.”

Headingley Retail switched to NitroSell when it purchased a Microsoft Retail Management System (RMS) from Syncronicity Ltd., one of Britain’s leading Microsoft RMS resellers. Headingley was looking for a Microsoft-compatible electronic-point-of-sale (EPoS) system and Web store because it was already using Great Plains and a Microsoft-compatible CRM system. Easy data integration was a key factor in product selection.

Headingley Retail also uses the Web applications built into the NitroSell system to manage pre-orders, run promotions, add sizing charts, and easily update the site design. “We haven’t come across anything we haven’t been able to do with our NitroSell store. It’s met every expectation and has been a very sound investment,” said Dean.

“Headingley Retail has more than 2,500 items online, more than with either of its previous Web store systems,” said Tom Keane, NitroSell President. “Because NitroSell makes managing the online store so easy, retailers are more likely to publish and therefore sell new inventory items, which is likely one of the reasons Headingley Retail has seen an increase in sales and revenue.”

“Retailers like Headingley need 100 percent transparency across their business for online and in-store sales operations,” said Paul White, Director, UK Dynamics Product Group. “RMS provides a solid foundation for applications like WebStore to provide integration of a business’s stock control, invoicing and point-of-sales operations across both online and ‘brick-and-mortar’ operations. It’s great to see Headingley Retail take advantage of the NitroSell eCommerce solution and Microsoft RMS by integrating it with Microsoft Dynamics GP, to realize much greater levels of productivity and efficiency across its entire business.”

About NitroSell

NitroSell provides e-commerce software that integrates with Microsoft RMS, enabling retailers to rapidly put their bricks-and-mortar stores online or run pure Web stores with no bricks-and-mortar presence. Staff can update online product information literally in minutes. NitroSell’s products and services are implemented and operated over the Internet as Software-as-a-Service, and are distributed primarily via a global VAR channel of electronic-point-of-sale dealers. NitroSell products and services enable RMS-based retailers to establish enterprise-class Web stores at the click of a mouse and minimal cost. Founded in July 2005, NitroSell is headquartered in Cork, Ireland, with U.S. support headquarters in Boston, MA, and other offices in Phoenix, Charlotte, and Seattle.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Microsoft RMS is part of Microsoft Dynamics - a line of financial, customer relationship, supply chain and retail management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable, business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.


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James Landis
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