Scala Establishes New Subsidiary in France

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Scala Inc. announced today the creation of Scala Broadcast Multimédia France SAS a wholly owned subsidiary located in the La Défense business district of Paris, France.

Scala Inc., (http://www.scala.com) the industry leader in end-to-end digital signage software, announced today the creation of Scala Broadcast Multimédia France SAS a wholly owned subsidiary located in the La Défense business district of Paris, France. Scala France reinforces Scala’s already dominant position in the European Digital Signage industry.

The Scala InfoChannel® software platform is already the world’s most widely deployed software for creating and managing mission-critical Digital Signage and Corporate Communications networks. Scala France’s mission is to extend Scala’s already impressive worldwide footprint into the French market, where Scala’s installed base is already over 5,000, a number greater than the installed base of all of its competitors combined. Users in France will now be able to benefit from InfoChannel’s full repertoire of cost-effective digital signage lifecycle tools including quick content creation, content management and distribution, as well as dynamic visualization with, local or centralized data base integration and interactive content. Scala’s InfoChannel® also offers unsurpassed scalability, expandability and field-proven stability out of the box.

Heading up this new business unit is Oscar Elizaga, Scala’s Vice President, EMEA and President of Scala France. For day-to-day operations, Mr. Elizaga relies upon Philippe Lemaire, Director of France Channel Sales, who heads up all sales operations and manages the relationship with Scala partners in France. Scala France can be contacted by telephone at +33 (1) 47 96 00 28 or on +33 (6) 73 73 71 28.

“InfoChannel has been available in French for quite some time and is well known in France with significant presence in key implementations in both commercial and corporate communication applications.” says Gerard Bucas, President and CEO, Scala Inc. “Now with our dedicated Scala France team based in Paris we will be able to provide local support and other services to our customers in their own language, and to build on InfoChannel’s strategic positioning and solid reputation for performance in France. This will no doubt further strengthen our already dominant market position worldwide”.

“Having a dedicated local presence in France allows us to expand on the work of LCS, our longtime distributor in this country, through recently established partnerships with leading companies in the digital signage such as TMM Communications, MyPlasma, SCC, Artistic Images, IBM and RVB (an Altavia company)” says Mr. Elizaga. “France’s public expects sophisticated brand promotion and visionary corporate positioning, and is characterized by advanced visual thinking. Given the changing dynamics in the French business climate, companies and institutions across the country are keen to rapidly expand their business potential through better communications with both customers and employees using Scala’s proven InfoChannel digital signage software platform. Scala is very visible in the French market, InfoChannel enjoys unparalleled reputation for performance and versatility, and Scala France is ready to fulfill and exceed our clients’ expectations.”, complements Mr. Elizaga.

For more information on this exciting development visit Scala at http://www.scala.com.

About Scala, Inc.

Scala, Inc. is the world’s leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company’s cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, the Paris Palais de Congrès, Best Buy, T-Mobile, La Grande Récré, ShopRite, Hertz, Virgin MegaStore, EuroDisney, Bloomberg, Burger King, Kiwi, Futuramedia, Azizia-Panda Supermarket, Carrefour, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with offices in California, the UK, France, Norway, The Netherlands, China and Japan.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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