Westport, CT (PRWEB) September 30, 2006
Malibu-Kahlúa International is proud to announce that the trademark brand Malibu Caribbean Rum has recently been named the fastest growing global liqueur brand by The International Wine and Spirits Record (IWSR), a world renowned trade organization focused exclusively on the global alcoholic beverage market.
Malibu, the number one selling coconut rum brand in the world, leads an impressive list of global brands with volume growth of over 217,000 9L cases in 2005 -- well ahead of the number two brand. “We are thrilled to be recognized by the IWSR as the fastest growing liqueur brand in the world,” said Simon Hunt, President and CEO, Malibu-Kahlúa International. “The IWSR is a highly respected organization with comprehensive knowledge of our marketplace. Their acknowledgment solidifies what we already know -- Malibu is a brand that captures consumer’s imagination.”
The IWSR, founded in 1971, provides comprehensive research, analysis and communication for the beverage alcohol industry in more that 220 countries and territories. Clients include a wide range of leading international drinks groups as well as smaller, independent spirit and wine companies.
In January 2006, Pernod Ricard, SA created Malibu-Kahlúa International (MKI), the brand owner organization responsible for global trademark development, supply chain management and strategic market planning for the Malibu, Kahlúa and Tia Maria trademarks. Hunt continues, “The formation of Malibu Kahlua International reinforces Pernod Ricard’s global commitment to the future of these critical brands.”
Today, Malibu rum sells more that 3 million cases in over 150 countries around the world. The Malibu portfolio includes flagship Malibu Coconut as well as Malibu Pineapple, Malibu Mango and Malibu Passion Fruit -- three new tropical flavors added to the family in 2004/2005. Due to the brands phenomenal success in the flavored rum category, Malibu has become synonymous with coconut rum.
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