Azzulina Finds "Gold" in Down Economy

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Unique San Francisco Bay Area home furnishing and accessories store expands – offers full design services, plus custom-built entertainment centers and dining room sets.

Susan Saul is Azzulina. Her colorful, open and sincere personality speaks to you through every object in her shop

Azzulina (, San Francisco Bay Area’s premier European and Mediterranean-focused home furnishing and accessories retailer, today announced it has expanded its business operations to include over 4,000 square feet of space, which includes a full service design showroom located in the Danville (CA) Livery & Mercantile. With products garnered from all over the world, Azzulina’s products share European/Mediterranean style, varying from simple to elegant, traditional to modern, ordinary to unique and are available at a wide range of prices. The store offers furniture such as custom entertainment (multimedia) centers, dining room sets, sofas, beds, chairs and tables crafted in iron, wood and leather. Unique hand-painted chandeliers, sconces and lanterns, fabrics, linens, table tops, accessories and art are also available.

Owner Susan Saul travels extensively to Milan, Venice, Paris, Copenhagen and Tokyo to locate and personally select each item, which include intricately carved chairs to beautifully inlaid tables and consoles. Customers will find exquisitely upholstered chairs and sofas, complete bedroom and dining room collections, accessories and accent pieces for every room in the home. Courtesy is also offered to the trade.

Despite the recession, Azzulina’s retail business had doubled in the past 24 months. The showroom has grown to over 4,000 square feet of space in Danville, and 5,000 square feet of space in Los Angeles, CA where Saul designs and manufactures custom entertainment cabinetry and dining room sets for Azzulina.

Market conditions have people spending and investing in their homes. Azzulina is able to offer its customers unique furnishings at reasonable price points. Azzulina Design Studios offers complete turnkey design solutions, from concept to completion, to define new or refine existing interior architecture. Many of Azzulina’s clients have second homes and have used Azzulina’s products to transform their homes into aesthetically pleasing and functionally dynamic spaces.

With more than 18 years of international trade experience, proprietor Saul has extensive worldwide relationships with the designers and manufacturers in Denmark, France, Israel, Italy, the United Kingdom and New York City. In these locations she hand picks lighting, accessories, home furnishings, tapestries and table linens, candles, pillows, ceramics, art, hostess gifts and jewelry, plus a selection of over 2,000 upholstery fabrics. Saul’s experience enables her to negotiate “deals” that allows these eclectic products to be priced correctly and affordably for the market.

Highlighting the stores new product inventory, which arrives daily, is an extensive collection of European hand-painted chandeliers by world-renowned Danish glass artist Ulla Darni. Each piece, a singular work of art, combines Old World craftsmanship with the contemporary spirit of the artist.

“Susan Saul is Azzulina. Her colorful, open and sincere personality speaks to you through every object in her shop,” said client Donna Bees of Alamo, CA. “The colors, shapes, fabrics and designs are wondrous. I have purchased three Ulla Darni chandeliers and one lantern. Every time I look at them, they take my breath away. Azzulina is truly a sensational quest for the extraordinary!”

Azzulina’s talented staff helps clients avoid costly mistakes in the transformation of their homes to a style that reflects the individual taste, personality and way of life. Azzulina’s design philosophy is that the creation of an extraordinary room requires the perfect combination of colors, textures and furnishings from floor to ceiling. The objective is to create rooms of unique beauty, which include comfort and efficiency.

In addition to the show room expansion and continued success of Azzulina’s Design Studio, Azzulina will launch an online shopping cart for web site purchases at in mid-October.


Located in Danville Livery & Mercantile (Danville, CA), Azzulina is San Francisco Bay Area’s premier European and Mediterranean-focused home furnishing and accessories store. In addition, Azzulina’s Design Studio provides complete turnkey design solutions, from “floor-to-ceiling” to help customers visualize how to incorporate new furniture, accessories or accent pieces into their own homes.

For more information, please stop by Azzulina at 310 Sycamore Valley Road West, Danville, Ca 94526; call +1 (925) 820-5900 or visit


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B.K. Marsh-wetherell
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