Hearts On Fire Diamonds Creates $6.5 Million Dollar Diamond Bra for Victoria's Secret

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Hearts On Fire - The World's Most Perfectly Cut Diamond creates the Victoria's Secret Hearts On Fire Diamond Fantasy Bra modeled by Karolina Kurkova.

Hearts On Fire Co. creates a holiday gift like no other: The 2006 Victoria’s Secret Hearts On Fire Diamond Fantasy Bra -- a dazzling masterpiece that was created exclusively for Victoria’s Secret by Hearts On Fire, makers of The World’s Most Perfectly Cut Diamond. This year marks the 10-year anniversary of Victoria’s Secret Fantasy bras, with a combined value surpassing $96 million in diamonds, jewels and precious metals.

Inspired by the Very Sexy collection, the balconet style bra is the epitome of pure brilliance, weighing 800 carats and adorned with more than 2,000 of The World’s Most Perfectly Cut Diamonds. The centerpiece is a 10 carat Hearts On Fire diamond brooch with a Victorian floral motif that embodies the romance, glamour and sophistication that is Victoria’s Secret. The value of the Victoria’s Secret Hearts On Fire Diamond Fantasy Bra is $6.5 million.

Victoria’s Secret Angel Karolina Kurkova models this year’s Hearts On Fire Diamond fantasy bra, which will be featured in the 2006 Victoria’s Secret Christmas Dreams and Fantasies catalogue, arriving in mailboxes in mid-October. Karolina previously modeled the “Star of Victoria” fantasy bra in 2002.

Hearts On Fire diamonds are expertly cut to sparkle far more than other diamonds. The 2,000 Hearts On Fire diamonds in the Fantasy Bra required over 20,000 hours of labor to perfectly cut and polish, while the bra itself took more than 300 man hours to design and fabricate. This is the second creative project that Hearts On Fire has taken on in the past few years. In 2002 Hearts On Fire created a $5 million diamond dress in conjunction with Anne Bowen for the Oscars.

Boston-based, Hearts On Fire is one of the fastest-growing global luxury brands in the world. Founded in 1996, the company is recognized worldwide for establishing a new industry standard for diamond cutting perfection. Hearts On Fire diamonds consistently promise and deliver maximum brilliance, with edge-to-edge white-hot brightness, resulting in “The World’s Most Perfectly Cut DiamondÒ.” Hearts On Fire is sold throughout the US in over 600 authorized retailers and in 21 countries. http://www.heartsonfire.com.

Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its world with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE:LTD) its more than 1,000 Victoria's Secret Lingerie stores and 1,000 Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, any time, from any place.


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Rachel Clementi
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