Nomis Solutions Presents at "Strategic Pricing in the Financial Sector" Conference

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Simon Caufield, Vice President of Global Services, Shares Critical Success Factors for Adopting a Profit-based Pricing Approach. Caufield will present "Key Lessons Learned from Profit-Based Pricing Implementations" and participate in a panel discussion which explores how banks and finance companies can strategically leverage pricing to achieve business objectives.

Nomis Solutions, the leader in Profit-based Pricing for banking and finance, today announced its participation in the upcoming "Strategic Pricing in the Financial Sector" conference held in New York, December 4-5, 2006. Simon Caufield, vice president of Global Services at Nomis Solutions, will present "Key Lessons Learned from Profit-Based Pricing Implementations" and participate in a panel discussion which explores how banks and finance companies can strategically leverage pricing to achieve business objectives.

According to a recent Federal Reserve survey, the majority of U.S. banks reported weaker demand for auto and home loans for the second straight quarter. About 45% of U.S. respondents reported weaker demand for consumer loans. In light of these changes in the industry, financial services companies are beginning to recognize that Profit-based Pricing, which is price optimization specifically developed for the industry's unique profitability dynamics, is a key initiative that can help them gain a competitive advantage.

Approximately 80 CEOs, CFOs, COOs, and Heads of Retail Banking, Lending Pricing, Product Management, and Marketing of banks in the U.S., Canada and the UK are expected to attend the inaugural event to learn more about Profit-based Pricing. The conference will shed light on new ways to boost profits and sales volume as financial institutions address increased levels of competition, decreased margins, as well as changes in consumer behavior. Profit-based Pricing is quickly becoming a popular approach for increasing profits, making the pricing process more structured and efficient, and gaining important insights about how customers' value particular products and services.

As the leader in Profit-based Pricing, Nomis Solutions' approach is gaining a lot of attention as customers realize 10-20% lifts in profits as a result of adopting Nomis Price Optimizer Suite 3, which is designed for the specific needs of the consumer lending market. Mr. Caufield's presentation at the Strategic Pricing Conference takes place on December 4 at 2:45 pm ET.

"I'm looking forward to explaining how Profit-based Pricing works, as well as the lessons we've learned from first-hand experiences with our customers," said Caufield. "I'll be talking about some of the challenges our customers have encountered, the critical success factors, as well as a series of best practices that we've developed over the years."

"We decided to host a conference on the topic of strategic pricing this year because there is a growing interest in this area and an appetite to learn more. Through our research with financial executives, we realized that improving pricing processes and price optimization will be key business drivers in 2007," said, Elisabeth Mork-Eidem, production director, Banking, Finance and Insurance of Marcus Evans events. "We are happy that Nomis Solutions will be participating in our Strategic Pricing Conference and are eager to have Mr. Caufield share his extensive experience and unique insight into this exciting new area."

About Marcus Evans

Marcus Evans is one of the world's leading providers and promoters of strategic conferences, professional training, in-Company training, business-to-business congresses, sports hospitality and on-line information. Founded in 1983, the company now employs over 3500 employees operating into 24 countries around the world. The company's revenues are generated from clients from the majority of the world's top 1000 companies. Our international network of offices provides a one-stop shop for a company's business intelligence, learning and training needs. The company maintains the highest standards of quality and service in research, technology and product development. Our commitment to service and quality are the basis for our reputation as the world's leading provider of business intelligence. Visit for more information on our banking, finance and insurance events.

About Nomis Solutions

Nomis Solutions is the leader in Profit-based Pricing for banking and finance. The Nomis Price Optimizerâ„¢ Suite is designed for executives whose top priority is to strategically use pricing to increase profitability while maintaining revenue and market share. Because of the unique needs of each banking and finance business, the suite includes specific solutions for the following: Direct and Indirect Auto Finance, Home Equity Lending, Consumer Lending, Savings and Deposits, and Treasury Services. Each solution is implemented in less than 10 weeks, provides valuable insights about the business, and increases profits within three months. All Nomis customers have achieved 10X ROIs. Headquartered in San Bruno, CA, Nomis Solutions has offices in Charlotte, NC, New York and London, UK. Visit or call 650-588-9800 for more information.


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Mark Peterson for Nomis Solutions
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