MaCS and the NorCal BMA International Marketing Roundtable to Present Complimentary Webinar on Conducting Successful Webinars in Europe

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Presentation to highlight the promise and pitfalls of using webinars to market technology in Europe.

MaCS Marketing-Communications-Services, a leading European marketing communications agency today announced that it will partner with the Northern California Business Marketing Association/International Marketing Roundtable to present a complimentary webinar focusing on how to deploy a successful webinar in Europe. The live webinar will be broadcast December 6, 2006, at 9.00 a.m. PST. Registration and information about the free, 45-minute webinar is available at

The MaCS/BMA webinar will provide functional insights into how to stage a webinar for European technology buyers that is educational, compelling and useful.

"Europeans do attend webinars when they are a learning opportunity -- but not when they're straight sales pitches," explains Wolfgang Tittmar, founder and president of MaCS. "For Americans who may be used to more "salsey" presentations, this can be a challenge to strike the right balance between getting the message out and over-selling, which turns Europeans off. Our objective is to help marketers understand the cultural differences and how to best conduct webinars, so that their clients and customers are engaged and responsive. And most important, how to efficiently integrate webinars into the marketing mix."

The webinar will be led by Tittmar, as well as Lisa Glover, associate director of IDG. Glover is responsible for IDG's webcasting in Europe, making her an ideal candidate to discuss the latest trends in webinars.

This webinar is one in a continuing series of educational webinars jointly presented by MaCS and the NorCal BMA International Roundtable. For more information about the webinar series, visit

About MaCS, Inc.:

MaCS, Inc. is the U.S. subsidiary of MaCS GmbH, a full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. For more than ten years, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich and London. For more information, visit

Contact for U.S.A:

Susanne Khawand

Phone: +1 415 848 2437

sk (at)    

Contact for Germany:

Wolfgang Tittmar

Phone: +1 49 89 31 57 12 37

wt (at)

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