Guided Tours in Iceland That Don't Go by the Book

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Private Travel in Iceland offers guided tours where travelers are encouraged to change their plans.

In an effort to make guided touring a bit more personal, a guide service called Private Travel in Iceland is giving their guests an interesting option: choice.

Private Travel in Iceland is part of a family-owned tour business that specializes in personalized luxury travel services. They saw the gap between strictly scheduled and sometimes boring standard guided tours, and the first-class services that they provide. The result is a unique new service that gives travelers the structure of a guided tour and the freedom to change what they do at any time.

At the company's web site,, they outline several options for people who plan to visit Iceland. The tours include an English-speaking driver/guide, and offer all of the traditional Icelandic experiences that one could expect. The difference is that where traditional guides would be hurrying guests through attractions to stay on schedule, Private Travel in Iceland knows that sometimes ten minutes at one of the most beautiful waterfalls in the world might not be enough for some people. The company motto is, "No is not an option."

Another interesting service offered is a personalized itinerary based on a client's individual interests. Are you into Icelandic horses, glacier adventures, or clubbing in Reykjavik? Private Travel in Iceland can design a guided tour based on what you like to do, see, or even eat.

More options can be found online at The site has extraordinary pictures and useful information for anyone traveling to Iceland. They also have useful links to explore guesthouses and hostels in Iceland and adventure activities in the country.


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Olafur Thorgrimsson / Director and Owner
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