Norgren Inc. Selects Nicholson Kovac for Global Integrated Marketing Communications

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Norgren, Inc., an international supplier of pneumatic motion and fluid control technologies, has selected Nicholson Kovac to provide and implement integrated marketing communications plans for the company.

Nicholson Kovac has been selected by Norgren Inc., a leading international supplier of pneumatic motion and fluid control technologies, to develop and execute integrated marketing communications plans to meet its aggressive growth ambitions.

Norgren, a subsidiary of IMI PLC, provides manufacturing solutions to engineers across a wide range of industries in more than 75 countries. With manufacturing facilities in the United States, Germany, the U.K., Switzerland, Spain, Mexico and the Czech Republic, Norgren has the ability to support the most demanding international projects.

"Whether in our highly differentiated sectors and fluid controls or our core pneumatics markets, we are looking to Nicholson Kovac to help focus our resources for the best return and ultimately to out-market our competition," said Mark Shellenbarger, Vice President Business Development, Norgren Group.

Nicholson Kovac, known for its strategic planning processes, is using proven models to integrate multiple disciplines, including market research, database analytics, creative, traditional and non-traditional media, public relations, direct response, interactive and more to ensure Norgren meets sales objectives.

"Norgren is looking for a complete thought plan to help them succeed with key products and services in the most critical market sectors of their business. We are excited for the opportunity to generate positive results around the world," said Thom Ludtke, Vice President, Account Group Director.

To better serve Norgren's international interests, Nicholson Kovac is leveraging its membership in Worldwide Partners, Inc. (WPI), the world's largest network of independent marketing communication companies with offices in 35 countries. "Working closely with peer companies in other countries like Germany has enabled us to make smarter recommendations that consider cultural differences and better translations in local regions," Ludtke said.

Nicholson Kovac, Inc. (formerly NKH&W, Inc.) is a marketing communications company with capitalized billings of $90.3 million. It is among the top 40 largest independent agencies and among the top 100 largest U.S. advertising agency brands.


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