Promo Only MPE More Than Doubles Growth Rate for Second Consecutive Year - Digital Distribution Gaining Momentum in Music Industry

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System remains the preferred choice for radio and music industry professionals

2006 has been a fantastic year for Promo Only MPE

As the digital revolution in the music industry gathers pace, Promo Only MPE today announced that its volume has more than doubled for the second consecutive year, maintaining its position as the music and radio broadcast industries' most popular digital distribution system. In 2006 alone the system's user numbers jumped from 5,200 to over 11,500, a growth rate of well over 100%. This tremendous increase was replicated in the total number of downloads made through the system, which this year more than doubled, surpassing 700,000, and in the number of tracks added into the system, which have quadrupled in the past 12 months, reaching 32,000.

With the demand for digital distribution of music growing throughout 2006 Promo Only MPE has sought to evolve and mature its digital distribution service. A number of key system upgrades in response to burgeoning user demand means the system now offers far more than simply track distribution: video delivery allows users both to stream, download and export full length videos through the Promo Only MPE Player; the development of an innovative artist liner service means cost-savings and greater flexibility for the radio industry; the introduction of full iPod support allows users to listen on the go, exporting tracks from the Promo Only MPE System directly onto their iPods; a revamped user interface enables quicker track navigation; and, the launch of a Spanish language player has led to greater adoption in key Latin markets. All of these notable enhancements have ensured Promo Only MPE has remained first choice in digital distribution for the music industry.

"2006 has been a fantastic year for Promo Only MPE," said Dean Ernst, Director of Promo Only MPE. "We have achieved mass adoption in the radio industry, and have continued to improve our service to this key market with the addition of video delivery, full iPod support and improved artist liner capabilities. These upgrades and the recent launch of Promo Only MPE 3.0 underpin our continued dedication to ensuring that the Promo Only MPE service remains the radio broadcast industry's digital delivery system of choice."

"This past year has also seen the roll out of Promo Only MPE to other areas of the music industry. We are servicing film and TV music supervisors, consultants, key retailers, music journalists and more. It is fascinating and exciting to see Promo Only MPE expand its offerings and grow into these areas. With video delivery, the ability to send artist bios, liners and photos and complete promo packages through the system we are confident that in 2007 Promo Only MPE will become the complete content provider to the music industry."

Promo Only MPE has distributed tracks for the biggest record labels in the US including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. Promo Only MPE is the preferred system of choice for every major broadcaster including Clear Channel, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, XM, Journal, ABC / Radio Disney, DMX, CBS Radio, Jones Radio, Yahoo, AOL, Music Choice, Univision, Westwood One, Regent, Premiere Radio, Next Media, NCR Broadcasting, Backyard Broadcasting and many others. Promo Only MPE recently has achieved a significant number of company milestones registering more than 11,500 users and servicing over 32,000 tracks to radio stations. This represents more than 29,000,000 track deliveries through the Promo Only MPE System.

About Promo Only

With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.

About Destiny Media Technologies

Destiny Media Technologies, Inc. ( (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the internet. The company's suite of streaming and downloadable products includes: Clipstream (tm), Destiny Media Player (tm), Radio Destiny (tm) and MPE (tm). Established in 1991, the company is headquartered in Vancouver, Canada.

Media Contacts:

Alastair Duncan/Dawn Miller

LCO - Levine Communications Office

T 310 300 0950 x 223/231


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Alastair Duncan
Promo Only MPE
310 300 0950 +223
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