Mobile Enabled Social Community "" Launches Mobile Alert Service in BETA on the Heels of NBA All-Star

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Atlanta Based African-American Tech-Firm revolutionizes mobile connectivity landscape with, a free mobile social network that provides up-to-the-minute alerts about social happenings, events and other activities based on user location, lifestyle, interests and preferences delivered to and browsable from an internet-enable mobile device.

The first localized, mobile community that allows consumers to RSVP, tag and post events, send and received text messages, create mobile profiles and connect people to the social scene in their local area, recently launched on the heels of NBA All-Star.

The consumer-generated content-based site provides a platform for finding or publicizing a variety of events, both local and remote which are viewable online and on internet-enabled mobile devices. With online expanded search capabilities and interactive mapping, consumers are able to add their own listings that are attached to their official Mobloco profile, along with any supporting information, such as event descriptions, dates of events, photos/flyers and venues where they take place. Additionally, consumers of the free community are able to create alerts to receive notifications on their mobile devices of when events are happening based on the preferences that they specify.

"While you can view other people profiles and make contact, we're not trying to be a MySpace. We are more focused on the mobility of our product and delivering solid results for staying connected on-the-go to people and happenings in any US local area and eventually globally" included Sonja Williams, Co-Founder and Application Developer.

"We've been working diligently over the past several years on mobile applications. We felt that taking a chance to get ahead of the curve would yield to be highly effective for a generation of users that can't leave home without their PDA or cellular phone." said the 27 year-old, Co-Founder and Director of Technology, Leo Larkpor.

Williams, also head of interactive marketing and web development agency ShockTheory, is credited for the development of which experienced over 250,000 unique youth registrations online for the largest urban musical tour in history. ShockTheory clients have included the Recording Academy, Schiefflin and Somerset - home of brands such as Tanquery and Hennessey, and Ford Motor Company.

In a series of brand awareness campaigns, has teamed up with 3-year old in a co-branded strategy that includes listing all events taking place off the court during the week-long celebrations surrounding NBA All-Star in Las Vegas, Nevada for 2007. For the upcoming celebrations, consumers can view AllStarWeek's Mobloco mobile site at or setup specific alerts for these events.

About is a mobile-enabled social community that gives consumers the ability to RSVP, tag and post events that are viewable on any internet-enabled mobile device. The site connects consumers by allowing them to also create and send text messages to approved friends, create event-driven alerts, view profiles, and search for people or happenings based on their geographical location or user specified search criteria. Visit for more informaiton. Visit Mobloco! Mobile at

About ( provides up-to-the-minute news about events taking place surrounding the acclaimed NBA All-Star and NFL Super Bowl games. To date, has received more than 1.5 million visitors per season and has welcomed classic brands and advertisers such as Shieffelin & Somerset importers of brands such as Hennessy and Tanqueray. In addition to keeping the portal current in the midst of changes, sending alerts and other gossip to its registered users, the company generates creative e-campaigns and distributes online entertainment guides complete with inside information on all events listed on the portal.


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Sonja Williams
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