Gritty, Rough, and Cutting-Edge: Rapper DMX Gives America a New Perspective on Fashion

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DMX organizes creative and high-end fashion team to create DMX inspired clothing collections.

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Real clothing for real people is the inspiration in what many refer to as the 'X Factor' in the DMX apparel collections

After much anticipation, rapper DMX (aka Earl Simmons) is whetting appetites with the upcoming launch of DMX Authentic and Earl Simmons Signature Collection. Initial specialty product offerings are edgy, gritty graphic t-shirts for those looking for tough, durable quality clothing with contemporary style.

"Real clothing for real people is the inspiration in what many refer to as the 'X Factor' in the DMX apparel collections," according to a source from DMX's design team. DMX apparel captures the nitch of the young, aggressive, and hip market looking for clothing to match their lifestyle. High-quality fabrics with state of the art graphic treatments and designs reflect what people want in contemporary clothing today, and the images represented on the initial product offerings represent DMX's essence as a man and as an artist.

DMX has put his heart and soul in organizing a team together to interpret his vision. Initial product offerings include graphic t-shirts, and plans are underway to include stylish, tough, rugged wear for hip hop, sports, extreme sports, automobile, and racing enthusiasts. In the next couple of months get ready to see groupings of denims, leathers, camouflage, cotton, and knits for men and women.

The DMX style philosophy consists of no frills, utilitarian clothing that combines quality, style, and comfort meant to be worn by people who understand that clothing is part of a lifestyle. From sports fans to music fans and from racing fans to movie fans, DMX Authentic and Earl Simmons Signature Collection have something to offer everyone.

DMX's style concept is basic with an edge. This idea resonates in DMX's own personality and character. He is both a rebel and a traditionalist. His bad boy image combined with his traditionalist choice in fashion is a combination that DMX Authentic and Earl Simmons Signature Collection express. The initial graphic images in both collections audaciously communicate what DMX is into: cars, music, life, his pits, and his journey and evolution in attaining a more profound spiritual existence. DMX's image on the apparel shows his hardcore edge and his soulful side as well. The decision to start the launch with graphic t-shirts was to visually communicate the DMX brand image. DMX Authentic offers basic, classic pieces and the Earl Simmons Signature Collection offers higher-end specialty pieces.

The collections will be available to the public on February 9, 2007. For more information about the preview collections, contact Romar Studios, Inc.

Cori Amoroso

Communications Manager

Romar Studios, Inc.

837 Traction Avenue, Suite 406

Los Angeles, CA 90013

Tel: (213) 621-4409

Fax: (213) 621-0323

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