ABC Office Defies Industry Trends

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ABC Office has continued ecommerce success, despite predictions that office machines online sales lag.

Despite naysayer predictions, ABC Office, a supplier of paper shredders, binding machines, paper folders and other office machines, continues to prove that there is a market for office equipment sales on the Internet.

Some retail analysts have expressed doubts that an office equipment company can flourish online. They cite the consumers need to ask questions and see the product demonstrated before purchase as reasons why online office equipment companies would not succeed. Their belief is that an online store just can't give the same service as a traditional retail store. Apparently, these analysts never shopped for office equipment at ABC Office.

ABC Office has been providing businesses with office machines and binding equipment since 1980. In 1996, ABC Office took a risk into unknown territory by making the transition from traditional brick-and-mortar store to e-commerce. 11 years later, they are still going strong, despite analyst's predictions.    

"Since the launch of our e-store, http://www.abcoffice.com, we've experienced continued growth," said Brent Barlow, ABC Office Vice President. "Our revenue has surpassed anything we had prior to launching our website. We've been very pleased with our success so far."

A key factor why ABC Office is bucking the analyst's gloomy assessments is their blending of brick-and-mortar business practices in an online format. ABC Office doesn't just post products online and hope people happen to buy them, they use cutting edge online communication technology to accommodate the wants and needs of the customer.

ABC Office gives customers the "in-store" experience through online chat programs and live online video demonstrations. While browsing products, customers can either call or instant message customer service reps and get real-time answers.

Without leaving the office, a customer can watch a live webcast of how to operate a machine while speaking with a sales associate on the phone, asking questions about setup and servicing (http://www.abcoffice.com/live-video-demos.htm).

"We're a national distributor of office equipment. We understand that most of our customers will never be able to physically come to our store," said Barlow. "That doesn't mean they shouldn't be able to receive the same level of customer service as in-house customers. That's what sets us apart from our competitors."

For further information, please contact David Stuart, Marketing Supervisor of ABC Office, 1-800-658-8788, info[at]abcoffice.com.

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DAVID STUART
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