We wanted to reach readers of our women's titles where they are, and increasingly that's online
Palo Alto, CA (PRWEB) February 8, 2007
BlogHer LLC (http://blogher.org) today announced that HarperCollins Publishers has chosen the BlogHer Advertising Network and Community as the venue for a three-month event, the HarperCollins Virtual Book Tour. HarperCollins breaks new ground by committing to an ongoing campaign to facilitate conversations about their books across an online community.
Beginning February 11, HarperCollins will promote the first of nine titles via BlogHer. Three times a month, at least 25 review copies of a new title will be sent to members of the community who request them through BlogHer's Virtual Book Tour Page, located at http://blogher.org/node/15258. Bloggers are invited to post their reviews and participate in book title discussions on their own blogs and on BlogHer.org, which includes a directory of more than 7,100 blogs.
"We wanted to reach readers of our women's titles where they are, and increasingly that's online," says Felicia Sullivan, HarperCollins Online Marketing Manager.
In a 2006 survey of women who read the blogs in its ad network, BlogHer reported that 32 percent spent at least $100 purchasing books online in the past six months. And more than half of women who read blogs in the BlogHer Ad Network also blog themselves, providing a forum to publicly share recommendations and reviews.
"Not only have BlogHer Ad Network members and their readers proven to be strong consumers of print, they are some of the strongest influencers in the marketplace: They read and then write about what they read," said Jory Des Jardins, BlogHer Co-founder and President, Business Development and Alliances.
Among the titles that will be promoted in the Virtual Book Tour are Babyproofing Your Marriage by Stacie Cockrell, Cathy O'Neill, and Julia Stone; What the Dead Know by Laura Lippman; Men May Come and Men May Go, but I've Still Got My Little Pink Raincoat by Gigi Anders; Sanity Savers: Tips for Women to Live a Balanced Life by Dale Vicky Atkins and Barbara Scala; and How Elizabeth Barrett Browning Saved My Life by Mameve Medwed.
Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa Stone, BlogHer LLC's mission is to create opportunities for women bloggers to pursue exposure, education, community and economic empowerment. The BlogHer Community (http://www.blogher.org) is the Web's number one guide to blogs by women, where 60+ editors write guides to the hottest blogging by women in 20+ popular topics. In 2007, BlogHer will host conferences in New York (March 22-23), and in Chicago (July 27-28). The company's latest initiative is the BlogHer Advertising Network, BlogHer's first qualified, targeted environment for contextual advertising showcasing more than 160 women bloggers across multiple verticals, including parenting, food and lifestyle. For more information visit http://blogherads.com.
About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world's foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.
For BlogHer LLC
Elisa Camahort, President, Events & Marketing
Erin Crum, Director of Corporate Communications
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