Promo Only MPE is 'Top Dog' in Country Music

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Signs Contract with Toby Keith’s Record Label Show Dog Nashville for Digital Distribution

Promo Only MPE, the music industry’s leading digital distribution system, today announced from the floor of Country Radio Seminar 38, that it has signed a deal with Toby Keith’s record label, Show Dog Nashville, for digital distribution of its pre-release and promotional music. Toby Keith was the most played country artist of 2006, and this deal continues Promo Only MPE’s dominance as the digital distribution system of choice for every major and major independent country label.

Show Dog Nashville plans to use the Promo Only MPE System on every one of its promotional releases in 2007. The flexibility Promo Only MPE offers means Show Dog Nashville can pick and choose, on a project basis, exactly how and what they distribute through the Promo Only MPE System. In other instances Show Dog Nashville will use Promo Only MPE’s digital distribution to compliment its hard copy distribution. In all cases, Show Dog Nashville cited the extra visibility and impact that the Promo Only MPE System gives its releases as a key advantage of the system.

“This is a great service for us,” said Tony Morreale, Director of National Promotion at Show Dog Nashville. “Through Promo Only MPE we are able to customize our distribution to maximize our artists’ exposure. Whether we use Promo Only MPE for pre-release distribution to broadcasters or servicing buyers, publicity and media, it is a fantastic way to make Show Dog’s bite as loud as our bark.”

“It is great to be working with another country music label,” said Dean Ernst, Director of Promo Only MPE. “The country format has really embraced the Promo Only MPE Service and it’s fantastic to start 2007 being the only digital distribution service servicing all the labels in the country music format. Country, as well as all other music formats, continues to use our service as the primary means to obtain their music digitally.”

Promo Only MPE works with more than 750 record labels and has distributed tracks for the biggest record labels in the US including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. Promo Only MPE is the preferred system of choice for every major broadcaster including Clear Channel, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, XM, Journal, ABC / Radio Disney, DMX, CBS Radio, Jones Radio, Yahoo, AOL, Music Choice, Univision, Westwood One, Regent, Premiere Radio, Next Media, NCR Broadcasting, Backyard Broadcasting and many others. Promo Only MPE recently has achieved a significant number of company milestones registering almost 12,500 users and servicing over 36,000 tracks to radio stations. This represents more than 36,500,000 track deliveries through the Promo Only MPE System.

About Promo Only

With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.

About Destiny Media Technologies

Destiny Media Technologies, Inc. ( (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the internet. The company's suite of streaming and downloadable products includes: Clipstream(tm), Destiny Media Player (tm), Radio Destiny (tm) and MPE (tm). Established in 1991, the company is headquartered in Vancouver, Canada.

Alastair Duncan

LCO - Levine Communications Office

1180 S. Beverly Dr. Third Floor

Los Angeles, CA 90035

T: 310.300.0950 x 223

F: 310.300.0951


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Alastair Duncan
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