Social Networking Web Site Trend Pushes Need for Online Marketing Professionals

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According to a report done by NetLab Centre for Urban and Community Studies at the University of Toronto, 55 percent of the American population is online. With the growing need for Web marketing in today's business world, it is imperative for marketing students to stay informed about the latest marketing trends. offers up-to-date educational advice and resources for prospective marketing and business students.

A new article on offers useful advice for capitalizing on online consumers as a unique new marketing channel. Business Program columnist Francine L. Huff highlights some of the major benefits of marketing via social networking Web sites in her article, "Web Marketing: Social Networking Pays Off" ( provides educational resources about online business programs. It is also an excellent online guide for marketing students who want to stay updated on the latest marketing strategies and technological trends for competing in today's business world.
"The popularity of social networking Web sites -- think: Myspace, Facebook, and Linkedin -- offers a wide open frontier for companies to launch new Internet marketing and sales strategies," Huff explains in the article.

According to a Business Wire report, the number of user visits to social networking Web sites has increased 109 percent since 2004 -- when popular sites Myspace and Facebook were first launched. Site usage has also grown four times faster than actual member growth for such sites since 2004.

Some of the benefits of Web marketing -- an industry expected to bring in an estimated $1.9 billion dollars by 2010 -- include:

  •      More specialized interaction with users.
  •      Potential to form communities around products, ideas or services.
  •      Faster and more direct communication with users. also provides other useful news and information for business and marketing students on their resources page. Among the various subjects are, "TV Trends: Tune in for your Career Inspiration," which is about gaining career ideas from reality TV shows and "YouTube Changes Real Estate Marketing" ( offers educational resources to succeed in the competitive world of business, whether visitors want to earn an MBA or even a business technology degree. Visitors can browse a directory of business schools or visit an extensive library of articles focused on business programs.


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