360-Degree Feedback Sales Way up for Panoramic Feedback in Q1 and 2006

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Panoramic Feedback soared to the highest sales figures since it was founded in 1998, for the first quarter of 1007 and for the full year 2006.

Panoramic Feedback's 360-degree feedback system (http://www.panoramicfeedback.com) scored the best sales in the company's history during the first quarter of 2007.

And its 2006 sales were the highest ever for a full year.

Many of the new clients were in Panoramic Feedback's core sectors: manufacturing, multi-nationals, government, and health care.

According to CEO Esther Kohn-Bentley, the growth can be attributed to the company's attentiveness to client needs, its global focus, expert staff, and an increased acceptance of 360-degree feedback.

"Everyone recognizes these days that 360 provides a win-win. It increases organizational profitability, at the same time as contributing to the individual's job satisfaction."

Sustainable Strategy Shows Rewards

The key to Panoramic Feedback's success is strategy, she said. "We've taken a different, more sustainable, road than our competitors.

"In the past two years, we've invested heavily in usability, acceptance of many languages, and critical features like comparative reporting. For some of our competitors, even though their systems need a lot of work to become user-friendly, the focus seems to be on short term profits."

Panoramic Feedback was the first 360-degree feedback system to recognize the benefits of a made-for-the-Internet approach. It was profitable within 18 months of its online debut in 1998.

"Feedback Is Our Business Plan"

"We've been successful because we never take our customers for granted," said Kohn-Bentley. "For instance, this year we're introducing a radical new user interface that is years ahead of the competition in convenience and simplicity."

"For us, feedback isn't simply a product. It's our business plan.

"When our clients tell us they need new features or methods, we pay attention. The word gets around that we listen attentively to feedback. Many of our recent sales happened because existing clients enthusiastically referred their colleagues to us."


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