Marketing Effectiveness Leaders Form Strategic Partnership

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Marketing Management Analytics and EMM Group announce Marketing Transformation Framework.

Marketing Management Analytics (MMA),, a pioneer and innovator in advanced marketing analytics, today announced a partnership with The EMM Group (EMM),, industry leaders in enterprise marketing management. The alliance will help companies improve their marketing effectiveness through a new Marketing Transformation Service, the first turn-key marketing performance solution.

Under the agreement, MMA and EMM will offer clients an integrated Marketing Transformation Framework that couples MMA's capabilities in marketing insights and measurement with EMM Group's strengths in processes and tools for marketing strategy, marketing planning and marketing knowledge management.

The framework was developed to help clients meet the needs of a changing marketplace. With declines in measured media and a proliferation of messaging to consumers, MMA and EMM Group have found that clients require more measurable, consistent approaches to benefit and act on marketing insights and drive profitability.

"As a leader in driving marketing performance, MMA has long advocated the importance of integrating marketing analytics throughout an organization," said Ed See, Co-President and Chief Operating Officer at MMA. "Our partnership with EMM will help companies take the next step in marketing effectiveness by putting insights into action and innovating marketing processes."

The Marketing Transformation Framework is the first "turn-key"' offering in the marketplace, building marketing plans on the foundation of demonstrable business results such as incremental volume, profit, and revenue. It features proven content and tools for all areas of a marketing effectiveness program including strategy, process, organization/skills, measurement, insights, data, and change management.

MMA and EMM Group have previously collaborated on groundbreaking cross-industry studies into marketing effectiveness and efficiency. The two companies are currently working together on several client engagements. The partnership leverages MMA's marketing mix analytics, Marketing Effectiveness Maturity Model, and the Avista Decision Support Service (DSS). In addition, it integrates EMM's process development expertise, strategy and planning tools, and EMMpower knowledge management software.

"We see this partnership as a tremendous opportunity for two thought leaders to come together and grow," said Hunter Hastings, Managing Partner at EMM Group. "With MMA and EMM partnering, we provide companies with the analytics, insights, processes, tools and skills to become more effective marketers."

MMA provides cutting edge methods for measuring the sales impact of advertising and other marketing tactics. In 2005, MMA launched Avista by MMA, the industry's largest investment in on-demand marketing services to allow marketers to manage marketing ROI on a continuous basis. MMA is an independent operation unit of Carat, one of the world's leading media services companies.

EMM Group helps accelerate top line growth by raising a company's marketing capability, and linking it to financial outcomes. In 2006, EMM launched EMMProve™, a new effectiveness offering that helps companies design more efficient marketing metrics and processes.

About Marketing Management Analytics
MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance. Since that time, MMA has conducted more than 1,000 studies on hundreds of brands and businesses in more than 20 countries. MMA's clients include many of the most recognized marketers in the world. MMA has been a unit of Aegis Group, PLC, London (AGS.L) since 1997. For more information about other MMA services, visit

About EMM Group
EMM Group is the world leader in Enterprise Marketing Management, transforming marketing at Fortune 500 companies, such as Kimberly-Clark, IBM, Eli Lilly, Gillette and Microsoft, and increasing the return on marketing investments. EMM Group helps accelerate top line growth by systematically and permanently raising a company's marketing capability, and linking it to financial outcomes. Its unique approach to marketing consulting combines the disciplines of process, technology and organization design so that marketing effectiveness and efficiency can be measured and improved over time. To learn more about how great marketing programs drive business success, visit


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