Outsell LLC Takes an In-Depth Look at Automotive Customer Preferences with Its Fourth Installment of the iBase Series

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Internet auto sales and marketing firm Outsell, LLC releases the fourth installment in a series of iBase research studies into consumer car purchasing habits.

http://www.outsell.com -- Outsell LLC, the fastest growing Internet auto sales and marketing company in America, has released the last results in its series of iBase research studies on consumer car purchasing habits -- "What Consumers Want from YOU".

The fourth study in this series focuses on customers major pain-points in the vehicle purchase process and the effect of gender differences on automotive consumer attitudes. The study uses these variables to determine what factors are the keys to automotive sales.

The Insight study indicated that consumers felt greater price transparency, a low-pressure shopping environment, full disclosure of vehicle information and good overall customer service throughout the purchase process are the keys to a great experience.

"The consumer responses in iBase Insight 4 make it clear that there is considerable strategic value in applying these types of insights to the way dealerships handle what is probably the largest purchase consumers ever make," said Mike Wethington, CEO of Outsell LLC. "The intelligence from the consumer analysis allows Outsell to help its clients determine how to address a customer's unique needs and provide more targeted customer service. Our most successful dealer clients are the ones who are able to employ techniques that meet their customer's needs effectively."

In fact, the study shows that 51.8% of consumers are willing to pay between $100 - $500 more for a vehicle in order to receive excellent customer service and a quick transaction at the dealership.

Outsell's latest Insight also reveals some interesting differences between men and women's needs in the purchase process. For example, the study shows that men are more concerned about the specific model of the car whereas women are more concerned about financing options.

"Ultimately, creating a satisfied consumer depends in large part on the dealer's ability to deliver a vehicle purchase and ownership experience that exceeds the expectations of the customer," said Wethington. "Outsell's marketing research analysis and consumer profile work allows automotive leaders to go beyond conventionally accepted target marketing strategies to capitalize on new segment opportunities and existing automotive market potential."

Read the fourth iBase Insight "What Consumers Want from YOU".

About Outsell LLC
Outsell (http://www.outsell.com) is a leader in Internet Auto Sales targeting auto dealers who want to significantly increase car and fixed operations sales via the Internet.

Via its Internet Auto Sales Machine, Outsell is able to:

  •     Attract customers through interactive email marketing
  •     Engage prospects with live automotive chat
  •     Develop opportunities and appointments that lead to cars sold via its Internet Business Development Center (BDC) service
  •     Grow customer relationships from one car buy to an ongoing profitable customer relationship, by providing online information and real time communication throughout the customer lifecycle.

As the fastest growing Internet automotive sales & marketing company in America, Outsell is a fire-breathing, tire-squealing Internet auto sales machine -- Results. Guaranteed.


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Jolina Pettice
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