Ministry Marketing Experts Share Secrets at Seminar

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Ministry marketing experts share secrets on how to look like a mega ministry without spending mega dollars. Topics of discussion include: Internet marketing strategies, television broadcasting, public relations, graphic design & more.

Church has had to change how they deliver its messages to keep up with how culture wants to receive information. Basic church bulletins used to be the main vehicle to communicate with members. But now churches are learning about podcasts, eblasts, 24-hour broadcasts, text messages, bill boards and of course there are more radio and print advertising options.

"Most churches today, especially African American churches, do not have the luxury of hiring a marketing firm or even a full-time marketing communications professional to assist them with internal and external communications," said Pam Perry, owner of the Farmington-based consulting firm, Ministry Marketing Solutions, Inc.

Ministry Marketing Solutions has developed a seminar for churches and ministries: Marketing Your Ministry on a Shoe String Budget. The learning event, sponsored by WADL TV 38, will take place on Saturday, May 12, 2007 at the Westin Hotel in Southfield, Michigan.
To register call 248-281-5066 or visit:

"We want to empower churches to embrace technology, create strategic marketing plans, avoid the pitfalls in television broadcasting and get more funding for marketing initiatives by partnering with the corporate community," said Perry, author of "115 PR Tips to Brand Your Ministry."

Another seminar presenter, Bob Ivory, owner of Ferndale-based Ivory Coast Communications, said, "Marketing does not have to be complicated or expensive to work. I want to show churches how they can utilize some 'tricks of the trade' to get their message across in excellence - without spending a ton of money."

Ivory said, "Marketing is an evangelistic tool. It's like fishing. We want to make sure that the 'bait' will get the fish on the hook. We want to show them how to make great bait - such as good websites, postcards, logos, CD covers or book covers."

Television remains the most powerful communications media for taking the gospel to the masses. Since it is considerably more expensive than other media, the key to maximizing TV is in preplanning.

Lewis Gibbs, Vice President/Operations of WADL TV 38 (Detroit) and The Word Network, will answer questions of ministries that have a "call" for television and show them how to calculate the human and financial investment. He will discuss how to attract viewers and create "Class A" programming that will take the program to self-sufficiency and even generate income for the ministry.

This 25-year broadcast veteran is responsible for the day-to-day operation of the Network, which includes Sales/Marketing, affiliate relations, fiscal budgeting, strategic planning, branding, cable/Satellite distribution, technical operations, and programming which includes gospel music and religious broadcast. Gibbs has a personal obligation to help urban ministries and gospel music performers get their messages out. "For me, it's all about leveling the playing field," said Gibbs.

Many churches have found that playing videos during services appeal to younger members who've grown up with computers and video games. By incorporating technology in services is a way to enhance the overall worship experience and make it more enjoyable for all - thus drawing more people to church. Eagle Communication of Ferndale, Michigan, will be taping the seminar and providing information on camera equipment and lighting.

Other media sponsors who reach the Black Church market day-in and day-out include:, and, Takeover Magazine -- these companies reach the burgeoning market of African American Christians online; and The Michigan Chronicle and Michigan Front Page, one of the oldest African American newspapers in the country.

"The mega church has a major impact on how we market the message. This seminar will show attendees how to tap into that network to effectively brand and promote their organization," concluded Perry.

Contact: Tamekia Ashford
Phone: 248-426-2300


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