Has Had a Dream Debut Year, a Few Weeks Short of its First Birthday

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Being the official online directory of the Franchise Association of New Zealand, the site had a record 10,500 unique visits.

The directory currently has close to four hundred franchise businesses and one hundred advisory services listed. With almost every franchise system and service provider listed, is the most comprehensive directory available on the web as it opens listing opportunities to both members and non-members of the FANZ.

Launched in July 2006, has quickly become the prime place for prospective franchisees to contact businesses directly and easily. Able to be viewed for free, franchisor contact details are listed in the directory, including contact name, phone number and web site.

The easy-to-use directory has franchise business separated into distinct industry categories across the broad spectrum of New Zealand enterprises, including automotive, fast food, pet care and real estate. Accessing a specific category will display all the business related to that category. Some businesses are listed in more than one category. For instance, the Fastway Courier franchise is listed in both the mobile and business service franchise categories. The BB's Café franchise appears in the food and beverage as well as the restaurant and café franchise categories.

As well as free basic listings available to all franchise systems and advisors, several options are available for those who want their listing to stand out. Options include having an enhanced listing, which enables advertisers to have a longer, more in-depth introduction featured in the directory, and their logo and any accompanying images. The category leader option will allow for businesses to appear at the top of the category. Banner advertising and email marketing opportunities are also available throughout the directory, providing another avenue for interested businesses to reach as many potential franchisees as possible.

Featured franchises taking advantage of the variety of advertising options include McDonalds, newsagent and stationary specialist Paper Plus, George Janis Hairdressing and Crest Commercial Cleaning.

The key component of the directory's success is the publication of a franchise's articles on the web. Sending marketing material to the site is free and advertisers may send as much material as they like, either as a hard copy or electronically. Submission of press releases, testimonials and other related materials to will be optimised for search engines by the directory's specialised editorial team. Search engine optimisation ensures franchises are driven to the top of Google's search results through published articles being indexed.

Every advertiser receives a tailored monthly report, detailing page views, web site referrals and qualified email leads. This allows advertised franchise businesses and service providers to accurately determine the performance of their listing on and return on investment.

For further information, contact the team on 64 4 802 7360 or via email.


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Francis Lee

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