Makers of ViaViente Address Industry Problems and Trends for Whole Foods and Dietary Supplements

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While the future for natural supplements and alternative medicine looks bright, quality concerns highlight the need for higher standards.

Historically, grapes have been processed by removing the seeds and pulp. Yet recent studies show that the seeds, skin and pulp of grapes are among its richest sources of vitalizing, healing and protective nutrients.

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Consumer awareness has fueled a growing trend towards herbal and alternative medicine that bodes well for dietary supplements and whole food products.

"Since the dawn of recorded history, plants have been the primary source of medicine for people throughout the world," said Dr. Mark Pedersen, author of "Nutritional Herbology" and creator of the VíaVienté whole food formula. "Even today, plants are the major source of medicine in most countries."

Use of complementary and alternative medicine in the U.S. has grown rapidly in recent years. More than one-third of adults reported pursuing some form of alternative treatments such as herbal remedies or dietary supplements, according to the Institute of Medicine's 2005 report on Complementary and Alternative Medicine.

This trend has affected the organic industry as well. Organic sales have continued to grow at a steady pace, with 15.7 percent growth in 2005, according to the Market Overview 2005 by The Natural Foods Merchandiser.

This growth has been offset by industry health concerns. Quality has become an increasingly important factor after last fall's spinach-related E. coli outbreaks and February's salmonella-tainted peanut butter recall. Savvy consumers are looking more closely at the quality of their dietary supplements and whole food purchases as well.

Some nutritional companies have designed in-house quality standards to meet these concerns.

"Quality control is crucial," said Craig Keeland, president of VíaVienté. "Every single ingredient used in our all-natural whole food product passes a battery of tests."

These include microbiological, heavy metal, herbicide and pesticide contamination tests. Ingredients also undergo rigorous active ingredient assays and standard potency tests to ensure quality.

"We go the extra mile to ensure that VíaVienté is both safe and effective," said Keeland.

Quality concerns also underscore the need for good nutritional sources.

"Whole foods naturally perform better within the body than synthetic vitamins or dietary supplements," said Pedersen.

Utilizing the whole food instead of just one extract not only provides added health benefits, but leaves the body in an alkaline state as well, which makes it more difficult for degenerative diseases to develop, he said.

"Take grapes for example," said Pedersen. "Historically, grapes have been processed by removing the seeds and pulp. Yet recent studies show that the seeds, skin and pulp of grapes are among its richest sources of vitalizing, healing and protective nutrients."

To learn more about ViaViente or to secure a distribution partnership, visit them at EnergyofYouth.com.

VíaVienté
This patent-pending combination of 11 homogenized whole fruits with their origins in the equatorial region of South America delivers powerful age-defying benefits and concentrated antioxidants. With whole fruit homogenization, every part of the fruit - including the peel, seeds, pulp and juice - are made smooth, palatable and absolutely delicious. ViaViente is also committed to quality control procedures to ensure pure and potent products, with cGMP manufacturing techniques to provide consistently safe products.

Press release SEM by Xeal Inc.

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Laurie Buchanan
ViaViente
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