Search Engine Marketing Firm Netconcepts Achieves Significant Online Natural Search Sales for Outdoor Retailer Cabela's

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Natural search secrets for achieving page one Google and Yahoo! rankings for ultra competitive terms such as "compound bows" and "riflescope accessories" to be unveiled at Internet Retailer in San Jose, CA June 4

After fully implementing GravityStream, we saw a 20 percent increase in rankings for trophy keywords from September to January - Netconcepts®, LLC., the premier search engine marketing firm enabling the top 200 Internet Retailers to "get found" online, has achieved page one Google and Yahoo rankings for outdoor retailer Cabela's and will be revealing their secrets at Internet Retailer Conference & Exhibition starting today in San Jose, CA.

Since converting to Netconcepts' GravityStream search engine optimization (SEO) management tool, Cabela's has witnessed a historic increase in online sales through their natural search channel.

"After fully implementing GravityStream, we saw a 20 percent increase in rankings for trophy keywords from September to January," states Derek Fortna, Cabela's Marketing Programs Manager. "The immediate benefit witnessed from this increased traffic, nearly exclusively gained through natural search, was an increase of nearly 50 percent in our online return on investment (ROI) since last year."

Before partnering with Netconcepts, Cabela's deployed a minimal search engine optimization solution which allowed for only a select number of outdoor gear product pages to be optimized for natural search.

With the size of Cabela's website approaching 50,000 product pages, the company required a more robust natural search solution that would allow users searching for outdoor products like "compound bows" or "riflescope accessories" to discover each of their pages.

GravityStream allowed Cabela's to avoid the exhaustive effort other online retailers typically experience when rebuilding their site for optimal search performance.

"The sheer quantity and volume of product offerings available on Cabela's website is the type of project GravityStream was created for," states Brian Klais, Netconcepts' Vice President of Search.

The ability to fully optimize each page throughout a website without resorting to a reconstruct is a unique feature offered by GravityStream. By optimizing each page simultaneously, Google's PageRank is flowed through Cabela's site in a way that helps the site achieve higher than average natural search rankings.

"GravityStream optimized each page on Cabela's site with keyword-rich content before aggressively tracking the results," states Klais. "By providing this powerfully customizable solution, we are able to ensure Cabela's achieves consistently increased rankings and infinitely ascending online sales."

Netconcepts will be unveiling how they helped Cabela's increase online sales by 50% at the Internet Retailer Conference & Exhibition starting today in San Jose, CA.

About Netconcepts, LLC
Netconcepts® is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and services including GravityStream™ and GravityMarket™, online retailers will "get found" in the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl's Department Stores, PoolDawg, REI, Van Dyke Supply, Cabela's, and Steve Spangler Science among other brands. Netconcepts is based in Madison, Wisconsin with a production facility in Auckland, New Zealand.

About Cabela's Incorporated
Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB VISA credit card, which serves as its primary customer loyalty rewards program.


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Bill Arnovich
Misukanis & Odden


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