Simi Valley, CA (PRWEB) June 8, 2007
Mel H. Abraham entrepreneur, University professor, coach and award-winning speaker has earned the Certified Speaking Professional (CSP) designation. Established in 1980, the CSP is the speaking profession's international measure of speaking experience and skill. Fewer than 10 percent of the speakers who belong to the International Federation for Professional Speakers hold this professional designation.
The CSP designation is conferred by the National Speakers Association (NSA) and the International Federation of Professional Speakers (IFPS) only on accomplished professional speakers who have earned it by meeting strict criteria. CSPs must document a proven track record of continuing speaking experience and expertise as well as a commitment to ongoing education, outstanding client service and ethical behavior. Abraham is one of 26 professionals to earn the CSP in the class of 2007. Abraham will be honored during a ceremony on July 10 at the 2007 NSA Convention in San Diego, California.
Since 1993, Mel H. Abraham has used his business acumen, entrepreneurial spirit, strategic vision and valuation experience to provide numerous educational and entertaining presentations around the country. Aside from his valuation programs, Mel's programs have also focused on developing executives, businesses and entrepreneurs to their fullest potential while creating an abundant and balanced life. He combines the traditional mechanics of business and the important psychological issues based on NLP principles making his perspective and presentations one-of-a-kind. Mel uses his decades of entrepreneurial and consulting experience to provide executive and leadership coaching as well as help his client's build their businesses. He is the founder of The SAVE Foundation a charitable non-profit organization dealing with raising the awareness and providing education related to abuse and violence against women and children.
"You can't be successful in life or business without having both, the business and financial skills as well as the leadership and communication skills combining to achieve your outcomes. You accelerate this achievement by empowering those you work with and around you to actualize their own goals and dreams at the same time!", says Mel H. Abraham, an award-winning speaker, consultant and strategist who has served as a board member to a number of organizations including currently as a director of a $100.0 million company founded in the late 1880's. Abraham is the president of Mel H. Abraham, Inc. and specializes in valuations and strategic coaching for businesses and individuals. (http://www.MelAbraham.com).
His top three recommendations for helping CPAs and Valuation Professionals build their practice and generate more revenues are:
1. Automate your marketing system. "Individual practitioners and partners at small firms have a very limited amount of time, energy, and money when it comes to marketing. The key to success is in creating a system that works and then automating it. Make it a Daily Mode of Operation (DOM)," states Abraham. A marketing system includes specific goals and activities a professional commits to doing in the next 30-60 days. Common marketing activities are: going to networking events, speaking at a seminar, sending out client satisfaction surveys, or submitting an article.
2. Clearly define your target market. Abraham teaches that one of the worst things you can do is to not have a clear definition of their ideal target market-who they want to do business with. In a recent publication and survey 73% of those polled sated that they had no plans for specialization. "This is a mistake. This means there is no focus and without focus there can be no system.", he asserts. Your profile should include common demographics, specific needs and challenges, and their industry or profession.
3. Focus on value. To many times businesses have a misplaced focus on the past and the cost. Value is in the future and the past is only helpful to us to the extent is provides a path to the future or a path to avoid in the future. The average business focuses on pricing and costs to the client/customer instead of the value provided to the client. He recommends highlighting the value of the company's experience, background, certifications, unique experiences and sum total of all the accumulated business experiences when the professional meets with a referral source or prospect. This is the first step to differentiation in marketplace that is at risk of being commoditized.
Abraham is also scheduled to present his "Zero to 60 - Building Your $1,000,000 Practice "seminar in Chicago on September 27, 2007 and Ft Lauderdale, FL on December 13, 2007 sponsored by the Illinois Society of CPAs and NACVA.
Mel H. Abraham, CPA, CVA, ABV, ASA, CSP
Mel @ MelAbraham.com