MicroMax™ -- A New Genre of Down Alternative: Comfort & Warmth Throughout the Seasons -- New, All Seasons Collection Bridges The Gap Between Fashion And Basic Bedding

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Premier bedding manufacturer United Feather & Down has just introduced a new down-alternative bedding called MicroMax. MicroMax is the next generation of down-alternative fill, and the new products feel and perform more like down than anything on the market, as evidenced by independent testing. The new products are stylish and perfect for use all year round.

All-season comforters have long been used by upscale hotels and luxury shoppers, but have only recently enjoyed mainstream consumer demand as Americans increasingly look to their bedrooms as a haven.

United Feather & Down, manufacturer and marketer of luxury bedding since 1797, is proud to introduce MicroMax™ All Seasons collection, a new generation of all-season down alternative bedding for those looking for exceptional comfort, warmth and loft. Made with United Feather & Down's newly developed microfiber blend MicroMax, the line is specifically designed to work with fashion bedding without adding excessive bulk.

Coined "The Supreme Down Alternative" because of its many desirable tactile and performance features, MicroMax is extraordinarily lightweight, yet warm. In fact, as tested by an independent laboratory, when compared to other down alternative products of equal thickness, MicroMax proved to be warmer. It's this characteristic that is at the core of the MicroMax All Seasons Collection: comforters that are lightweight without sacrificing comfort and warmth.

"Our goal has always been to provide consumers with the highest quality bedding," said Bob Hickman, Senior Vice President, Sales and Marketing for United Feather & Down. "Our new MicroMax All Seasons Collection meets the desire of today's consumer for a luxury comforter that will keep them comfortable and warm year-round with the added ability to easily layer with fashion bedding."

What Is MicroMax?
MicroMax -- The Supreme Down Alternative, developed by United Feather & Down, is the latest prodigy and the next evolution in down alternative fill, providing an experience that's as close to natural down as possible. Products filled with MicroMax offer distinctive tactile and performance characteristics second only to natural down:

  • Exceptional lofting or crowning for a full and fluffy appearance and feel
  • Slow release compression and recovery response for more down-like comfort and support
  • Improved washability for longer product life

As with all of United Feather & Down's products, the MicroMax line features premium quality, top-of-the-line fabrics and construction techniques that the company is known for.

The Technology Behind MicroMax
MicroMax is a supreme down alternative due to the superior fibers used. The soft, down-like texture of MicroMax is a result of the company's proprietary processing techniques and unique fiber cut lengths. Of notable importance, these individual fibers are less prone to "roping" in the manufacturing process, meaning that the fibers end up with a smoother texture, improved loft and less clumping.

Why MicroMax?
Customers continue to confirm that MicroMax looks and feels softer than other down alternatives currently on the market. And in a wash test compared to other down alternatives, a MicroMax filled pillow performed better, retained more of its original properties, and visibly kept its shape after multiple washings.

Additionally, MicroMax's slow release proprieties provide unmatched support and comfort. For example, in a pillow, MicroMax conforms to the contours desirable to the head, neck and shoulders rather than pushing back with a rigid or stiff feeling common with lower-quality polyester fills. And in a comforter or blanket, it results in a soft, drapable product that conforms naturally to the contours of the body.

MicroMax™ M.S.R.P.
Pillows     $29.99 - $49.99 for standard size
Comforter $79.99 - $149.99 for a twin size
Blankets $79.99 - $149.99 for a twin size
Mattress Pads $59.99 - $99.99 for a twin size

United Feather & Down MicroMax products are currently sold at Bloomingdales, Scheuer Linens, Brinton's and other fine specialty retailers throughout the country. MicroMax has also been chosen as the Supreme Down Alternative by some of the most distinctive Hotels in the world.

Photos and product available upon request.

About United Feather & Down
United Feather & Down is a premier manufacturer and marketer of luxury bedding found in leading retailers and the finest hotels. United Feather & Down's time-honored reputation for quality, comfort and innovation is evident in each of its products, which feature the latest fills, fabrics, smart designs and its signature Freshness Assured anti-allergen cleaning process. For more information, log on to http://www.ufandd.com or call 847-296-6500.


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Kelley Regan
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