Print Buyers International and WhatTheyThink.com Form Strategic Partnership; First of a Kind Partnership to Serve both Printing and Buying Communities

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WhatTheyThink.com, the leading online media organization serving the printing and publishing industry, and Print Buyers International, an independent association that caters to professionals who purchase or influence the purchase of printing, today announced a new strategic partnership. As a result, WhatTheyThink.com's subscribers will has unique access into the insights of print buyers, designers, production managers and marketing professionals.

WhatTheyThink.com, the leading online media organization serving the printing and publishing industry, and Print Buyers International, an independent association that caters to professionals who purchase or influence the purchase of printing, today announced a new strategic partnership. As a result, WhatTheyThink.com's subscribers will has unique access into the insights of print buyers, designers, production managers and marketing professionals. In addition, members of Print Buyers International (http://www.bostonprintbuyers.com/pbi/) and Boston Print Buyers (http://www.bostonprintbuyers.com) will benefit with the latest industry news and analysis found on WhatTheyThink.com.

Under the terms of the partnership, WhatTheyThink.com will host a regular column by Margie Dana, founder of Print Buyers International and Boston Print Buyers, co-produce WhatTheyThink.com webinars, and jointly produce live annual events. In addition, both organizations will cross-promote each other's web sites through content sharing. It is expected that both organizations will grow the relationship over time, providing additional value to each other's respective members and audiences.

"Margie Dana is one of the best known authorities throughout the printing and buying community who focuses on improving the printer-buyer relationships," said Randy Davidson, president of WhatTheyThink.com. "We are excited to provide our members with access to Margie's expertise and knowledge base."

Founded over two years ago by Margie Dana, Boston Print Buyers, and most recently Print Buyers International, is an organization focusing on the needs of print buyers, while creating a forum that unites buyers with printers and suppliers throughout the graphic arts industry. Through programs, conferences and a variety of online communications tools, Print Buyers International provides relevant news and information that enhances the working relationships between buyers and providers of printing and the related graphic arts.

"Our partnership with WhatTheyThink.com really aligns with our mission to open doors between print customers and service providers in the industry," said Margie Dana, founder of Print Buyers International. "Given WhatTheyThink's membership base of over 50,000, the partnership will also build bridges, and strengthen business relationships the world over."

Margie Dana's first contribution to WhatTheyThink.com will take place June 2007.

About WhatTheyThink.com
WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites, and through RSS.

About Print Buyers International and Boston Print Buyers
Print Buyers International (PBI) and Boston Print Buyers (BPB) are independent associations that cater to professionals who purchase or influence the purchase of printing. PBI attracts senior-level professionals from numerous fields, such as financial services, higher education, health care, manufacturing, publishing, retail, advertising and graphic design who are interested in expanding their scope and understanding. In addition to Margie's Print Tips e-newsletter, PBI also supports members with a members-only online forum, a member directory, regularly scheduled networking events, a mentor program, plus BPB Member News, an in-depth monthly e-newsletter offering member profiles, guest articles and industry news. PBI is also the organizer of one of North America's largest print buyers conference, held last year (and scheduled this November) in Westford, Massachusetts.

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