New Social Network Has Members Seeing Red

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Redhedd.com, a new social network aiming specifically at redheads and those who love them, recently launched to an enthusiastic reception. The community, modeled on the popular Myspace.com network, allows members to create and customize a personal profile, add pictures to the gallery, chat with other members, and add them as friends.

Redhedd.com, a new social network aiming specifically at redheads and those who love them, recently launched to an enthusiastic reception. The community, modeled on the popular Myspace.com network, allows members to create and customize a personal profile, add pictures to the gallery, chat with other members, and add them as friends. "There's a lot more to it," says Steve Warrington, president of Spring Street Media and creator of the site, "but those are the tools members make the most use of."

Warrington, who has red hair himself, started the site after learning that carrot-tops were an endangered species. Redheads now make up approximately 2% of the world's population, but because of globalization and migration, population explosions among the dark-haired, and the subsequent mixing of the gene pool, their numbers are slowly decreasing. "That just seemed like such a shame." he said. "I felt like I had to do something to save the redheads." Spring Street Media, which specializes in web design and Internet marketing, proved an invaluable resource for getting a site like Redhedd.com exposed. "We put a few banners in the right places." Warrington says.

Banners don't make communities, however. Warrington credits the members as the only reason for Redhedd.com's early success. "To be quite honest," Warrington says, "I'm a little bit in awe of the thing. We've had a very favorable reception. Beautiful, creative, smart people are signing up and writing blogs and posting pictures and chatting with one another. They seem to love the site. It's a huge party."

2% of the U.S. population alone means 5.6 million redheads. That's no small party. But neither is it the only one. A large section of the Redhedd.com membership is in fact made up of the rest of the population. There are enough blondes and brunettes that just can't get enough of redheads to make Redhedd.com a site as diverse as the world around it. As Warrington says, "It's really just a celebration of the redheaded and everyone's invited."

Redhedd.com isn't the first community for redheads: there are other sites on the Internet that focus on gingers. It is however, the only free community, and also aims to be the biggest. "At the rate we're going, we'll eclipse the others quickly. We're getting a lot of media exposure, and the members are really great at spreading the word among their own friends."

In addition to focusing on the redheaded, palely-complected, and freckle-faced, Redhedd.com also prides itself on being, and staying, spam-free. "Myspace is losing a lot of users because of the spam problem." Warrington says. "You can't log in to your profile without having to delete half a dozen spam messages and phony friend-requests." Redhedd.com hopes to pick up some of those disillusioned Myspace users, and plans to keep them with the help of a proprietary spam-blocking technology. We're about the people" says Warrington, "not the products." But after such a strong start, many of its members are wondering what the future holds for Redhedd.com. "I would like to see a clothing shop added to the site sometime in the future," Warrington says, "but for now we're just focusing on making the best community possible. Revenues will come later."

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