The Internet Retailer Top 500 Releases 2007 Guide, Features

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Houston-based internet retailer is honored by being selected as an addition to The Internet Retailer Top 500 Guide for the second year in a row. is ranked and profiled at 194 in The Guide.

The Internet Retailer Top 500 Guide now shows as Houston's largest internet retailer, and ranks the company at 194 of all U.S Web sites. The Guide is the largest and most comprehensive list of the world's top-performing web merchants. It profiles each company and provides details about its keys for success. The IR Top 500 also gives statistical data so that each company's progress can be tracked from year to year., America's leading source for window coverings on the Internet, outranks prominent online retailers such as Khol's at 219, Under Armour at 229, and Container Store at 288, and is right at the heels of jewelry powerhouse at 189, and Fry's Electronics at 192. Sales jumped six million dollars to reach $43.5 million in 2006, and estimated 2007 estimated sales are $51 million. has reinvented the ways people view window treatments, making it virtually error-proof to buy custom blinds at affordable rates. Each month, 300,000 new people come to to watch quick measuring and installing videos, learn more about buying blinds online, order free swatches, and buy blinds, shades, and shutters. Not only do the people who buy from decorate, but they come back to the site after they have installed to post about the success of their home improvement projects. Over 4,000 customers have posted pictures of their newly remodeled windows as well as reviews of the blinds and shades they have bought. This kind of new business has caused to flourish atop a strong foundation based on innovation and attention to detail. The IR Guide recognizes these strengths. It cites web analytics and ground-breaking marketing techniques as important elements of the infrastructure.

It is not just the low prices that have customers coming back the second, third, and fourth times they need blinds. It is the expert customer service that no other custom window treatment company can offer. Each sales representative undergoes a rigorous training program that focuses on the customer's needs and the ways in which they can improve the quality of care. Customer service is the real secret to the success of This has given the edge over its competitors, allowing it to continue to prosper despite lower new-home growth. The IR Guide ranks the performance of the site as "Good" with a site availability rating of 99.22%. Statistics like these make it easy for anyone to order any time, day or night. even has in-house sales representatives on call until 9 P.M. CST. The least internet savvy person can phone the call center and have someone lead them through the process with ease.

In just ten years, has surpassed all expectations CEO Jay Steinfeld had when he first began the company. After winning Ernst and Young Entrepreneur of the Year in 2006, Jay Steinfeld says that "despite our success, I feel like we've just gotten started. It feels like we're a start-up!"


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