Leading Expert on Manuka Honey Launches Campaign to Help Consumers get an Honest Deal

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UK specialist manuka honey supplier World Of NZ is launching a 'Campaign for Good Honest Manuka Honey'. An education campaign to help consumers be properly informed about manuka honey and what they should look for.

UK specialist manuka honey supplier World Of NZ is launching a 'Campaign for Good Honest Manuka Honey'.

The aim is to help educate potential users of this product.

It is important for people to understand that not all manuka honey is the same. That it comes in various levels of natural benefits.

Unfortunately as manuka honey has become more popular, more companies are trying to offer it, and some of these are being misleading to consumers.

Manuka honey is generally chosen:

  • as a food for general wellbeing and maintenance (where a non-UMF honey may be sufficient), or
  • with a 'UMF' logo and rating for therapeutic use.

A honey being promoted as 'Active 10' or a higher number without a UMF logo is misleading as it is not a recognised therapeutic honey.

The honey industry in New Zealand has registered the 'UMF' logo as a trademark in an attempt to prevent consumers from being misled when they choose a manuka honey. There are criteria that must be met for its use.

The term 'UMF' is for 'Unique Manuka Factor' and is a measure of tested antibacterial activity in a batch of honey.

Speaking about the campaign, World Of NZ director, Simon Kingston, said: "Everyone likes to be fully informed about products that may help them. We want people to know they will be getting the right potency of this honey for their purpose regardless of where they may be purchasing from."

The campaign, and examples of Genuine UMF manuka honey products, can be seen at http://www.worldofnz.co.uk

What You should know:

The research that supports the natural healing properties of this New Zealand honey and has led to its good reputation has been based on using honey with a minimum tested UMF level of 10 or higher.

The 'UMF' logo is YOUR assurance that you are getting properly tested honey that does contain the stated level of antibacterial activity. Look for it on the actual label of the product if you want manuka honey for its healing qualities.

For further information on the campaign and manuka honey, and Genuine UMF Manuka honey products, contact Simon Kingston at the provided contact details.


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