Breakthrough Distribution Names COO/CMO

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David Andrusia tapped to head self-distribution of breakthrough distribution.

Breakthrough Distribution, the company devoted to enabling independent filmmakers maximize revenue and core personal audiences through new distribution platforms, today announced the appointment of David Andrusia as Chief Operating Officer & Chief Marketing Officer.

"David's expertise in independent film, consumer marketing, and monetizing content will enable us to deliver significantly greater value to the filmmaker community by enhancing our service offerings and expanding our institutional relationships and partnerships. David's relationships with filmmakers, festivals and distributors, as well as other aspects of his extensive experience in the entertainment industry will prove invaluable to the development of Breakthrough Distribution's self-distribution platform and consulting services as well as its relationships with retailers and e-tailers, said Jeff Rosen, co-founder of Breakthrough Distribution.

David Andrusia was most recently VP Marketing of Withoutabox, Inc. Previously, he headed marketing for New Line's Home Entertainment division and has held marketing posts at consumer goods companies including Revlon, Sanrio, and Swatch Watch USA. He is also the author of two evergreen business books, The Perfect Pitch (Warner Books) and Brand Yourself (Ballantine). Andrusia holds undergraduate degrees from Columbia and the Sorbonne, and did his graduate work at the University of Pennsylvania's Annenberg and Wharton Schools.

Breakthrough Distribution allows filmmakers reach core personal audiences via online, retail, educational, specialty, and other channels. In so doing, the company enables rightsholders to develop personal relationships with their fans, retain control of their projects, maximize audience and revenue -- and build their careers.

Films Breakthrough Distribution has recently worked on include Four Eyed Monsters, So Much So Fast, Eve and the Fire Horse, Outsourced, and Sir! No Sir!

For more information on this appointment or on Breakthrough Distribution:
Media Conact: Jeff Rosen
310-399-9453

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