Online Viral Marketing Magic Revealed through Column and Video

Share Article recently launched a two-part column featuring a fun and quirky article accompanied by a short video. The increasingly popular feature taps into a relatively new world of online viral marketing. The feature, which centers on the Empathizing-Systemizing (EQ SQ) theory and how different personality traits apply to educational and career choices, is an entertaining alternative to boring blog space.'s popular May feature and Weekly Whim column "Bewitched or Why I got an Online Degree," was launched accompanied by a short film entitled "Life Aint Nothin' but Witches and Money (How I Learned to Stop Worrying and Get an Online Degree)" ('s feature centers on the Empathizing-Systemizing (EQ SQ) theory and how different personality traits apply to educational and career choices.

The increasing popularity of the column can be attributed to the ever-growing use of user-generated content through blogs, videos and social networks. The online viral marketing phenomenon has sparked the interest of columnists who believe these new techniques are exceptionally successful in targeting audiences interested in using the Empathizing-Systemizing (EQ SQ) theory to make educational and career choices.

"Despite my witchy powers, I didn't quite have what it takes to be the witch of my dreams," guest columnist, Witch Hazel writes. "I aspired to cause chaos in the lives of innocent victims, but it just didn't happen. All that changed after an Internet search and a little magic. I thought it only fair that I share my inspirational story. The video says it all."

The short parody film, "Life Aint Nothin' but Witches and Money (How I learned to stop worrying and get an online degree)," is the first of its kind to accompany the Weekly Whim Column, which takes a fun and quirky look into the Empathizing-Systemizing (EQ SQ) theory. Site visitors are able to enjoy the video and at the same time gain knowledge about the EQSQ theory and how it can be applied to make informed educational and career choices. Witch Hazel and encourage Internet users to watch the new video at centers on the Empathizing-Systemizing theory of the male versus the female brain types and how this knowledge can be applied to life choices to make more informed decisions. Systemizers and empathizers can find information and resources related to education, educational programs and career choices.


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