Boca Raton, FL (PRWEB) June 18, 2007
ion interactive, an online marketing firm specializing in post-click marketing, launched the "No More Landing Pages" campaign to raise awareness among online marketers that there are alternatives to landing pages for increasing conversions and ROI. The blog, http://www.nomorelandingpages.com, has since become a resource of best practices, commentary and thought leadership for online marketers.
"The 'No More Landing Pages' blog has grown into more than just a rant," said Anna Talerico, executive vice president at ion interactive and blogger for NMLP. "We are passionate about helping marketers improve the effectiveness of their online marketing--there are better ways for marketers to manage their respondents from their paid search, banner advertising and email marketing than landing pages. The 'No More Landing Pages' blog offers marketers the resources they need to explore their options and an open forum for discussion."
What are visitors to the blog saying? Postings on the blog range from questions about marketers' own online efforts to requests for more information relative to specific industries and examples. One visitor blogged that they "have been amazed by, and have been following the ideals of the blog for a while now," noting that "post-click marketing is such a highly underutilized concept in affiliate marketing."
Having kicked off with a mock-protest at San Francisco's ad:tech, the campaign has received some criticism for its tactics. ion interactive CEO and NMLP blogger Justin Talerico explains that "the campaign isn't important--it's just the way we got your attention. The message that online marketing has tremendous untapped potential is the story."
And the large majority of visitors are in full support of the message and the post-click strategies the blog provides. "I agree with Justin's statement that the web needs to take on qualities of physical retail where salespeople ask questions and tailor their pitches based on your answers."
In an effort to keep the discussion going and appeal to a broader audience, Anna Talerico will be hosting a live No More Landing Pages webinar scheduled for June 28th at 1 p.m. EST. Registration for the live webinar is free and open to all interested attendees.
Webinar registrants will have an option to view a recorded version of the webinar on-demand, or sign-up for the live June 28th event. The webinar will be a culmination of the best practices featured on the blog including strategies for increasing conversions from online marketing with conversion paths, segmentation, tagging and testing.
The "No More Landing Pages" campaign includes a blog at http://www.NoMoreLandingPages.com , a series of podcasts available on iTunes and video feed of the original protest at the Moscone Center on YouTube. Resources available include links to ion interactive's best practices Library where visitors can learn more about utilizing conversion paths in place of landing pages, as well as a cafepress.com store where "No More Landing Page" gear can be purchased--proceeds to benefit http://www.modestneeds.org.
About No More Landing Pages
"No More Landing Pages" is a blog launched by ion interactive to bring awareness to industry-wide low conversion rates resulting from the pervasive use of landing pages as a stop-gap approach for conversion focused landing experiences. The key message of the revolution is that landing pages create a sub-par experience for respondents from online marketing, they devalue brands for organizations, and they under-deliver conversions for online marketers.
About ion interactive
ion interactive is an online marketing firm with an eleven-year track record of excellence. To learn more about ion interactive and maximizing the value of your e-marketing with post-click marketing, visit http://www.ioninteractive.com. To learn more about Liveball, ion interactive's Enterprise post-click marketing software, call 888-466-4332 ext. 205.