San Francisco, CA (PRWEB) June 22, 2007
San Francisco-based ad agency Swivel Media (http://www.swivelmedia.com ), announced today it has happily answered the call of kajeet™, the new pay-as-you-go cell phone service made from a kid's point of view (http://www.kajeet.com ), to spearhead their experiential marketing campaigns.
Elements include web and live brand experiences created to engage customers in relevant and meaningful ways that showcase the unique brand qualities kajeet offers tweens and their families.
"Swivel is an agency that understands how difficult it is to develop brand affinity and maintain brand integrity in an experiential setting, whether that setting is online or offline," said Daniel Neal, CEO and founder of kajeet. "Swivel realizes it's about more than just getting our name out there. It's about building our brand through building relationships and it's about delivering the most positive experience possible everywhere a customer or potential customer interacts with kajeet."
The campaign began with the recent launch of kajeet in Whyville, the virtual world geared for teen and pre-teen girls and boys where kajeet has become synonymous with a fun and personalized way of connecting and communicating with friends through the kajeet Chat Factory and customizable chat bubbles. It will continue with the roll-out of web-based initiatives and touring live experiences throughout the U.S. in the coming year.
"We're excited to be part of the team helping to introduce kajeet at a time when mobile technology is becoming an integral part of every kid's life, and to be helping to shape the relationship between kajeet and their customers," said Erik Hauser, Executive Creative Director of Swivel Media. "They're the perfect partner for us because communication is their reason for being, as it is ours, and no one understands the needs of kids and families better."
About Swivel Media
Founded in 2000 by Executive Creative Director Erik Hauser, San Francisco-based Swivel Media is transforming the way people experience brands by breaking the mold of passive and interruption advertising. Our ground-breaking campaigns engage customers with products and services in both real and virtual worlds through great experiences that create powerful and lasting relationships on behalf of diverse brands. Visit us for more information at http://www.swivelmedia.com
For press information contact:
Barbara Pflughaupt, P&F Communications
212-861-2100 or Barbara @ pfcomm.com