Advertisement Tracking Feature Now Available in Sawmill

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Sawmill Enterprise now features dynamic advertisement tracking as a standard feature.

The Sawmill Limited today announced the availability of a new advertisement tracking extension to its popular Sawmill Enterprise product for dynamic log file analysis. The new feature provides users with an easy-to-use extension to its popular reporting tool to track campaigns and specific advertisements within campaigns in order to measure and manage the return against marketing spend.

Guy Tomer CTO of Mobival, content provider to the mobile telephone market and an early user of this new Sawmill feature explained "Mobival provides its content partners with the opportunity to run highly targeted mobile internet campaigns to monetize their global traffic and leverage their existing digital databases. Mobival uses Sawmill as the centralised statistics and tracking tool with which it can track campaigns and specific ads within campaigns, analyze the success level and conversion rate of each ad according to geographic locations, mobile browser, and other parameters, and thus optimize the success of these campaigns"

About Sawmill (http://www.sawmill.co.uk)
Sawmill software is available in three versions described below. All versions support every log file format with a currently supported list in excess of 750 different formats, including every web and network device from web servers to mail servers, firewalls to proxies, cache servers, media servers, VPN servers, spam suppression servers, switches, routers etc. In fact any device or software program producing a text log file can be analysed by Sawmill.

All Sawmill products can host on all popular enterprise platforms, including Windows, Unix, Linux, Macintosh. Depending on the size of the log files (to be processed) Sawmill will run on anything from a modern desktop PC through to the largest server available. Sawmill has no theoretical or practical limit on the size of the log files for processing, hardware permitting

Sawmill Lite - the entry level product starting at $99 (£55) for a single profile license providing an easy to install and easy-to-use analysis tool for the e-metrics newcomer, and perfect for smaller users with a single server or firewall. Sawmill Lite is available in either 1 or 5 profile versions

Sawmill Professional - starting at $249 (£135) for a single profile license Sawmill Professional provides the total solution complete with its own integrated database and producing live reports with powerful dynamic filtering and live drill-down (zooming) into the data. Sawmill Professional is available as a single profile license or in larger licenses as follows: 5,10,25,50,100,500......up to unlimited profiles. Upgrading to a larger license is very simple and involves no loss of investment whatsoever.

Sawmill Enterprise - adding many powerful features such as multi-processor support, MySQL support, and full user interface customisation via the integrated Sawmill SALANG script language Sawmill Enterprise is the ideal platform for the very largest analysis and reporting project. Sawmill Enterprise now adds Advertisement Tracking to its many powerful features for the modern multi-national enterprise. Sawmill Enterprise begins at $695 (£376) for a single profile license, with larger licenses available as per Professional edition.

About Mobival (http://www.mobival.com)
Mobival is a leader in mobile content distribution distributing mobile products and services through more than eighty mobile operators and channels, and reaching an addressable audience of more than 700 Million mobile subscribers throughout Europe, Asia-Pacific, North America and South America. Mobival is headquartered in Tel Aviv Israel

About The Sawmill Limited
The Sawmill Limited is the publisher of Sawmill software and provides commercial and technical support via distributors and resellers world-wide. Every copy of Sawmill includes email support and free access to minor releases. Support upgrades are available to Premium Care providing tephone assistance and free access to all updates, minor and major.

Purchasing Sawmill
Sawmill software may be purchased online at http://www.sawmill.co.uk, or by contacting the sales desk at sales@sawmill.co.uk or by telephone to +44 (0) 870 741 8787

For further information:
Les Ferrington CEO (les(at)sawmill.co.uk)
The Sawmill Limited
Mulberry House
Swindon, UK
Tel: +44 (0) 870 741 8787
Fax: +44 (0) 870 741 0010

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Les Ferrington
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