Austin, TX (PRWEB) June 27, 2007
Front Gate Solutions of Austin, TX today announced the launch of MerchManager™, a web-based e-commerce application that has been designed specifically for the entertainment industry. The solution enables artists, bands, festivals, film studios, sports teams and other event producers to sell t-shirts, hats, CDs and more from a privately branded online store. Organizations can either license the software to run their own operations or outsource store management and fulfillment operations to Front Gate Solutions' full service agency, Front Gate Tickets.
"As a software company, it is always gratifying to bring a new product to market," says President/CEO Mellie Price. "This one is special because it changes the online store and ticketing landscape bringing us one step closer to our vision of providing tools that make entertainment organizations run more efficiently."
MerchManager™ is the fifth module in the Front Gate Solutions family and can be used as either a standalone application or one that integrates with the Front Gate Solutions ticketing system. This means that any company that sells tickets and merchandise can offer their customer the experience of dropping tickets and any number of other items in the same online shopping cart.
"The research we have shows that many of our competitors setup standalone ticketing and merchandise stores on behalf of their clients," notes Price. "Some ticketing companies will bundle a new CD or a t-shirt with tickets, but we haven't seen any other organization offer a full-featured ticketing system and large scale merchandise store in one place."
Front Gate Solutions launched MerchManager™ in early June with clients including Stubbs BBQ, Jack Ingram, Blues Traveler, and Ben Kweller. The coming weeks will see stores open for the likes of Austin City Limits Music Festival, Lollapalooza, Austin-based ME Television, Grammy Award winning Texas swing band, Asleep At The Wheel, and indie rock favorite, Dax Riggs.
About Front Gate Solutions
Front Gate Solutions is an Austin, TX based technology company that provides solutions that make entertainment organizations more efficient. The company currently offers a ticketing solution, online store application, and newsletter campaign management software to clients including Austin City Limits Music Festival, Harrah's Stir Cove (Council Bluffs, IA), Lollapalooza, Stubbs BBQ (Austin, TX), Casbah (San Diego), Higher Ground (Burlington, VT), Rob Zombie, The String Cheese Incident, Boulder Theater (Boulder, CO), and Minnesota Ripknees Basketball of the ABA. In 2006, Front Gate Solutions powered sales of tickets in nearly 2,000 venues, 650 cities, and 50 states.