Rum Deal for Liqueurs de France

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Esher-based rare spirits importer, Liqueurs de France has entered into the premium rum sector by securing exclusive UK distribution rights for St Etienne and Damoiseau rhums agricole from Martinique and Guadeloupe.

Liqueurs de France has acquired UK distribution rights for two of the top French West Indies rum producers; St Etienne from Martinique and Damoiseau in Guadeloupe. Both distilleries produce a number of aged 'rhums agricole' -- defined as rhum being distilled from the fermented juice of pressed sugar cane (called 'vessou') and not inferior molasses -- as well as cocktail-friendly white rums.

From St Etienne, Liqueurs de France will initially supply Rhum Blanc Cuvée de l'an 2000, an 'eau-de-vie' of sugar cane, harvested and distilled in the exceptional year of 2000, Rhum Elevé Sous Bois (wood aged for a minimum of 12 months), Rhum Vieux VO, Rhum Vieux VSOP and Rhum Vieux XO, the latter being a blend of old rums dating back to the 1960s. The selection from Damoiseau will comprise Rhum blanc, Rhum Réserve Spéciale, Rhum Vieux 8 ans and Rhum Vieux 15 ans.

"There is a good deal of interest in 'sipping rum' at the moment," said Liqueurs de France's director Ian Hutton. "Consumers are going to be pleasantly surprised when they taste an aged rum because the complexity of an eight or 15 year old rum puts it onto a par with a vintage Armagnac or XO cognac."

St Etienne and Damoiseau rums are available in a 70cl format with RRP from GBP 18 to GBP 55 (for the St Etienne XO). Private customers can purchase the product online directly from the company website. Trade enquiries are welcome.

Liqueurs de France Ltd, based in Esher, Surrey is the UK's leading distributor of premium French and Swiss absinthes.


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