Property Centric Introduces First-Ever, Local Internet Search Engine for Multifamily Web Sites

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Property Centric (http://www.propertycentric.com) has introduced the only local Internet search solution dedicated exclusively to serving the multifamily property management industry. Designed for apartment, condominium and community association web sites, portals and their residents, Property Centric's local search engine generates more relevant search results for web site visitors - both current and prospective residents, as well as local businesses. This allows property management firms to further build their brands, acquire and retain more residents, and generate ancillary revenue.

In an effort to help the property management industry better market its apartment communities and capitalize on the growing demand for more targeted local online search capabilities and online advertising, Property Centric (http://www.propertycentric.com) has introduced the only custom-built, local Internet search solution dedicated exclusively to serving the multifamily property management industry. Specifically, Property Centric now provides local search technology for apartment, condominium and community association web sites, portals and their residents. As part of Property Centric's launch, Rob Remus has been named president.

"More than 75% of Internet users go online to find a new home, and at least 70% of U.S. households go online to find local businesses, which underscores the demand for 24/7 access to relevant and local information that helps people run their lives," explained Remus. "Property Centric offers a proprietary and completely customizable Web search technology that allows property managers to profitably tap into these trends.

"By generating more relevant search results for web site visitors - both current and prospective residents, as well as local businesses - property management firms can further build their brands, acquire and retain more residents, and generate ancillary revenue with Property Centric's solution," explained Remus.

Property Centric's local search engine, which offers complete control of search results to property managers, offers a number of benefits to the property management industry.

First, by providing on-demand, relevant local information, property managers can offer a premium, resident-centric amenity that meets the Internet-user lifestyle needs of community residents. This helps attract new and retain existing residents.

In addition, by creating such a plethora of local content for the property manager's community web sites, Property Centric can drive more site traffic and bolster site usage. "This not only can generate stronger brand awareness, it can dramatically improve a property's search engine optimization (SEO) rankings in the major search engines. More users finding and clicking on their site leads to improved rankings of the property management firm's or community's web site on major search engines such as Yahoo and Google, for example," Remus explained.

Mark-Taylor Residential, a leading apartment community developer and manager with more than 9,000 units throughout the greater Phoenix area, implemented Property Centric's solution in 2006. According to Kim Atkinson, director of marketing and public relations for Mark-Taylor, "With Property Centric's local search engine in place, repeat visits are on the rise and our site traffic and natural search rankings have improved drastically.

"For example, without any other search engine optimization efforts, the Property Centric search engine has helped http://www.Mark-Taylor.com consistently appear on page one of Google, Yahoo! and MSN for our most targeted keywords: 'Phoenix luxury apartments.' Also, we can now be found on page two or three of natural search listings at the major search engines for more broad searches such as 'Apartments Phoenix.' Before the installment of Property Centric's search engine, our site was typically found on page 10 of Google's natural listings. Additionally, search volume to our local search engine has skyrocketed, bringing in on average, an additional 43,000 page views per month for the last quarter," Atkinson explained.

Another key benefit, Property Centric's unique search solution allows for paid search placement and banner advertising by local and national advertisers that want to market their products and services to area residents via a community's web site. This provides a new and significant ancillary revenue stream for the property manager.

"The multifamily industry is constantly looking for ways to generate ancillary revenue," Remus noted. "Property Centric offers a solution that is completely customized to property managers' needs and allows them to effortlessly and with a minimal investment, deliver a rapid ROI for a monthly stream of revenue beyond rents."

Remus to Lead National Expansion

As president of Property Centric, Remus will direct the new company's aggressive national expansion among national and regional property management firms, as well as build the company's management team.

With 15 years of multifamily industry experience, he joins Property Centric from Illustratus Premium Newsletters, a leading provider of online and print newsletters tailored for the multifamily industry, home owner associations, and senior and retirement communities, where he served as the national accounts marketing director.

Remus also co-founded Apartment Solutions Inc./Reslynx, which offered fee-based virtual leasing offices throughout the East, as well as call-center enterprise software for leasing communications. In 2003, he, along with his partners, sold the company to Weichert Realtors, Inc., which later formed Weichert Rental Network, where he served as its vice president of sales and marketing.

About Property Centric

Established in 2006, Property Centric is headquartered just outside Philadelphia. Property Centric provides custom-built local search engines and online marketing strategies for the multifamily property management industry.

Property Centric is a subsidiary of Vortaloptics, a software development company specializing in Net-native ASP search solutions. Headquartered in Las Vegas, Vortaloptics provides solutions to the multifamily, education, and media (print & broadcast) industries, as well as the WeAreNetworkÔ.

For more information about Property Centric, call 877.889.5500 or visit http://www.propertycentric.com.

Editor's Note: Contact Nina Dietrich at nina(@)ninadietrich.com or at 201.493.8944 for a digital headshot of Rob Remus.

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