Hot Banana, J.L.Halsey's Web CMS Solution, Integrates with CRM Provider NetSuite and Achieves 100 Percent Compliance with Adobe ColdFusion 8

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Version 5.6 solidifies leadership in capturing Web site sales leads and transferring Web form data to CRM software.

We're continually improving Hot Banana to make Web site management, Web site optimization and marketing automation more efficient and easier to implement for marketers in small and medium-sized businesses

Hot Banana (http://www.hotbanana.com), the Web content management solution from J.L. Halsey, today released its latest version -- Hot Banana 5.6 -- at CFUnited 2007, the premier ColdFusion Conference, where Hot Banana is exhibiting its solutions in Booth #13.

The increasingly popular Web content management system (Web CMS) for marketing, is now 100 percent compliant with Adobe ColdFusion 8, which means it can take full advantage of all the features and functional benefits of the new, soon-to-be-released ColdFusion 8 server platform.

The latest Hot Banana release also has a host of new features including CAPTCHA Web form validation, Rich Text Editor (RTE) enhancements and Web form data integration with NetSuite, a leading SaaS CRM.

Hot Banana now fully enables the seamless transfer of Web form data to salesforce.com and NetSuite, with more integrations with additional SFA and CRM vendors planned.

Non-technical Hot Banana users can easily build sophisticated multi-level Web forms with CAPTCHA validation on basic Web site pages or on advanced landing pages; set up Web analytics, lead source and conversion tracking; and transfer the captured lead-generation data from the Web form to almost any SFA, CRM, database or email marketing solution. This lead generation and data transfer capability comes straight 'out of the box' and requires no additional programming or customization.

"We're continually improving Hot Banana to make Web site management, Web site optimization and marketing automation more efficient and easier to implement for marketers in small and medium-sized businesses," said Krista LaRiviere, general manager, Hot Banana Software. "The Hot Banana NetSuite integration in version 5.6 automates key lead-generation processes, enabling marketers to be more productive and produce higher ROI for their marketing dollars. Additionally, we're looking forward to the launch of ColdFusion 8, a significant upgrade to our technology backbone, as we see many significant performance, technology and process benefits for Hot Banana users."

Hot Banana 5.6 is going to be completely compliant and up-to-date with the latest version of ColdFusion due out shortly. As a result Hot Banana will be able to leverage all the new ColdFusion 8 features including, AJAX, layout tagging and controls, Flex performance improvements, PDF document manipulation and PDF form generator.    

About Hot Banana Software, Inc.
Hot Banana (http://www.hotbanana.com) is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Hot Banana is available as a Software as a Service (SaaS), hosted offering or as a licensed software ColdFusion CMS, with everything an eMarketer needs, including Web site optimization and marketing automation tools. Specifically designed for small-to-midsize companies, Hot Banana has more than 200 clients worldwide.

Located in Barrie, Ontario, Canada, with a U.S. office in Menlo Park, Calif., Hot Banana is the Web content management solution from J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions for mid-size marketers. J.L. Halsey's other marketing technology solutions include Lyris, EmailLabs, Sparklist and ClickTracks.

Media Contact:
David Terry    
Vice president, marketing, Hot Banana
705/792-3880 x. 2222

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DAVID TERRY
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