LifeBio.com's Online Autobiography Services Expand in Japan with Happy Elder Partnership

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LifeBio.com, a provider of online autobiography services and other life story tools and training, today announced the launch of a Japanese language version of LifeBio, called "Watashino Jijyoden" (My Autobiography) http://www.jijyoden.com, with its partner, Happy Elder Corporation, http://www.happy-elder.com, an innovative company serving the senior market in Japan.

LifeBio.com, a provider of online autobiography services and other life story tools and training, today announced the launch of a Japanese language version of LifeBio, called "Watashino Jijyoden" (My Autobiography) http://www.jijyoden.com, with its partner, Happy Elder Corporation, http://www.happy-elder.com, an innovative company serving the senior market in Japan.

Happy Elder has launched the same proven technology driving LifeBio.com to help Japanese consumers and retirement community clients to tell and share their personal history, values, life lessons, and memories through an easy interface and carefully-crafted life questions. Happy Elder's understanding of the Japanese market made the company an ideal partner to provide localized support.

In addition, Happy Elder's http://www.jijyoden.com site will serve the Japanese market on behalf of LifeBio around the world. The online application is actually capable of creating instant, ready-to-print Legacy Books--complete with unlimited room for text, automatic wrapping around uploaded digital pictures (JPG), and an instant table of contents. Families can interview a loved one or participants can create their own autobiography. Hardcover Legacy Books are available for those who wish to pass the keepsake on to present and future generations.

"We are excited to extend our reach into Japan through this partnership with Happy Elder," said Beth Sanders, CEO of LifeBio.com. "Happy Elder has established itself as a leading company serving the senior market -- and http://www.LifeBio.com was happy to provide the engine that empowered Happy Elder to bring http://www.jijyoden.com to market without delay."

"As our society is aging and changing rapidly in Japan, there is a growing need for families to connect and communicate about what matters most. We want to capture the essence of our parents and grandparents and not lose so much valuable history and wisdom," said Yoichi Kanamaru, CEO of Happy Elder. "Happy Elder understands the needs of the Japanese market and LifeBio is helping us preserve extraordinary life stories while we have a chance."

Jijyoden.com's Offerings include:
-- Immediate access to a web application that instantly builds an autobiography or biography, modified for Japanese speakers and localized (cost: 18,000 yen)
-- Higher-end service that includes two professionally bound books (cost: 48,000 yen)
-- Additional book printing is available

About LifeBio.com
LifeBio empowers people of all ages and backgrounds to tell and share their life stories, preserving relationships to last for generations. LifeBio has created a proprietary platform which simplifies the publishing of personal and collaborative content to build autobiographies, biographies, and other memory and reminiscence products and services. LifeBio serves both consumers and community settings. The company has been featured in the Wall Street Journal, Chicago Tribune, and in Associated Press stories. For more information, visit http://www.lifebio.com.

About Happy Elder
Tokyo-based Happy Elder Corporation is an innovative Japanese company. It provides best-in-class service and technology innovation ideas to people 50+ with extensive resources, including the Japanese version of LifeBio, called http://www.jijyoden.com. Happy Elder has partnered with Main Concept in Japan to bring new technology to an aging population. The company has also translated Bill Thomas' book, "What are Old People For?" For more information, visit http://www.happy-elder.com.

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Beth Sanders
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