Nina Burokas, Stephanie Cockerl and Penelope Trunk are Speaking at BlogHer

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Nina Burokas, Stephanie Cockerl and Penelope Trunk are panelists on the Self-Branding and Promotion Session at BlogHer.

Nina Burokas, Stephanie Cockerl and Penelope Trunk, are panelists on the Self-Branding and Promotion Session at BlogHer on Friday, July 27, 2007, at Chicago's Navy Pier. Who should attend: entrepreneurs and careerists who want to raise their visibility, credibility (expertise) and revenue or market value.

Highlights of the Self-Branding and Promotion session:

  •     Blogs as marketing;
  •     Dos and dont's of blogging and personal branding;
  •     Discovering your passion and communicating your unique promise of value;
  •     Using your blog as a career tool;
  •     Tools & techniques for promoting your blog;

As bloggers, we own the presses. Now what? "Your brand shouldn't be an afterthought," cautions Digerati Branding President Nina Burokas. "Brands aren't simply a marketing tool -- they're a blueprint for your life."

"Most bloggers are struggling to promote their blogs," said Stephanie M. Cockerl, owner of next STEPH. "In this session, participants will be able to take concrete steps to accomplish marketing their blogsā€¦"

Nina Burokas is President of Digerati Branding, an international personal brand and business innovation consultancy. Her forte is leveraging emerging trends and technologies to accelerate the awareness to advocacy lifecycle.

Founded in 1997, next STEPH aids organizations in defining and implementing goals for their websites. The New York City-based company's services include website design, website development consulting, online marketing, development, training and maintenance.

Penelope Trunk blogs at Brazen Careerist at

For more information and to register, go to BlogHer at Questions about the event can be directed to 408-918-9085 or lindsay @

About BlogHer
Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa Stone, BlogHer, Inc.'s mission is to create opportunities for women bloggers to pursue exposure, education, community and economic empowerment. The BlogHer Community ( is the Web's number one guide to blogs by women, where 60+ editors write guides to the hottest blogging by women in 20+ popular topics. In 2007, in addition to the BlogHer Conference '07 (July 27-29), BlogHer hosted its first Business conference in New York (March 22-23) to great success. The company's latest initiative is the BlogHer Advertising Network, BlogHer's qualified, targeted environment for contextual advertising showcasing more than 170 women bloggers across multiple verticals, including parenting, food and lifestyle. For more information visit


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