GSP Asia Formed

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Joint Venture between GSP Marketing/Chicago and Technomic Asia GSP/Asia Formed to deliver accountable marketing programs in China

Richard Grunsten, CEO, GSP Marketing, announced today the launch of a joint venture between GSP and Technomic Asia, to be called GSP/Asia, a full-service marketing and consulting agency with offices in Shanghai.

"This venture--not our first in the international arena--recognizes the huge demand on the part of Chinese and American companies to work together, to create new business opportunities to one of the most dynamic regions of the world," says Grunsten.

"With Technomic Asia's nearly three decades strategy work in China and our proven record of delivering accountable marketing programs based on high ROI, we believe that our services will be invaluable both to American companies seeking to establish a presence in China and to Chinese companies looking to adopt and adapt American marketing and advertising methods," he adds.

Steve Ganster, Managing Director, Technomic Asia, agrees, adding, "The combination of Technomic Asia's front end strategy capabilities with GSP's proven methodologies for building profitable growth will enable us to bring a complete solution to our clients seeking to establish a position in the world's highest growth region."

Steve Ganster heads up the new company, headquartered in Shanghai. Offices in the USA are based in Chicago.

Technomic Asia was one of the first foreign marketing strategy consulting firms in China in the early 1980's. An active participant in and front-row observer to the China growth strategies of many Western Companies, Technomic Asia has assisted more than 200 multinational firms in developing their China entry and growth strategies. For more insights on entering the Chinese market, see The China Ready Company, written by Steve Ganster and Kent Kedl.

Founded in 1978, GSP Marketing/Chicago is one of the largest privately-held marketing companies in America. A full-service direct marketing agency that combines state-of-the-art creative and production facilities with advanced data analytics, the GSP difference is its value proposition--driving profit through information-driven creative solutions.

Francey Smih


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Frances Smith

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