North Carolina Entrepreneurs Launch Online Entrepreneurship Academy

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A team of North Carolina entrepreneurs and scholars have launched an online entrepreneurship academy. Carland Academy's classes begin September 4, 2007.

My two years in their online master's program was the seminal educational event of my life, which even surpassed my in-classroom experiences at UNC-Chapel Hill.

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A team of North Carolina entrepreneurs and scholars have launched Carland Academy, an online entrepreneurship academy. Based in Highlands, NC, Carland Academy offers certificate programs in entrepreneurship. Designed with working adults in mind, courses will cover all aspects of entrepreneurial life and will help individuals develop the skills needed to be successful in launching and growing a business.

"Our faculty is made up of scholar entrepreneurs," said Susie deVille Schiffli, Chief Operations Officer. "Every member of our faculty is first and foremost an experienced entrepreneur. In addition, our faculty members are well respected educators whose research and reputations place them among the leading entrepreneurship scholars in the world.

"The lead faculty includes Dr. James Carland and Dr. JoAnn Carland. Together, they have co-founded more than a dozen companies, and they continue to be active in venture creation and venture management. They have coauthored more than a dozen books, more than 70 articles in scholarly journals and more than 200 papers in scholarly proceedings. They are internationally known in entrepreneurship and entrepreneurship education."

Winners of numerous teaching awards and recognitions, the Carlands have focused their efforts and talents into a mastery of the teaching and education process. They have taught in every venue, including face-to-face, interactive broadcasting, Web-enhanced courses, blended programs and online programs of study.

In addition to entrepreneurship expertise, the Carlands are experts in human personality and behavior, student learning styles, tests and measurement, course and curriculum design, team teaching, cohort learning and program development.

Jim and JoAnn Carland maintain that their teaching experience, which spans over a quarter of a century, has proven time and again that entrepreneurship skills can be taught and learned effectively.

"Many people have ideas which have real commercial potential," Jim Carland said. "They dream about becoming an entrepreneur. Sadly, few act on those dreams. Is that because one must be born an entrepreneur in order to succeed? Of course not! The reason so few people act is that they don't know how to act; they don't know how to begin to translate their visions into reality, and they lack confidence. So how do you gain that essential confidence needed to launch and grow a successful startup? By learning."

Carland Academy's entrepreneurship classes begin September 4, 2007. Students may register now and begin taking classes anytime after September 4.

"On that day, you will be able to log in to the Student Portal from our website and begin the first lesson," JoAnn Carland said. "You will enjoy in-depth and interesting lectures, on demand video and audio, reading materials, links to resources and rich conversations with your teachers and fellow students on our message board.

"Students will enjoy an immersion in online, interactive teaching, sharing and learning. You can learn wherever you want, whenever you want. It will take approximately eight weeks to complete each module, working a few hours each week."

Students who complete the first three modules will be awarded a Certificate of Entrepreneurship. Those who complete the entire one-year program will earn the Advanced Certificate in Entrepreneurship and an engraved, elegant plaque.

Fees for each certificate program are $4,200. Micro modules, which are one-day, deep dives into specific areas of interest to entrepreneurs, may be purchased for $149 each.

As the academy's Chief Operations Officer, Susie deVille Schiffli, will lead all daily operations. She brings experience from such fields as entrepreneurial startups, service design consulting, real estate sales and management, nonprofit creation and management, retail sales and academic book publishing.

"As a former student of the Carlands', I can vouch for the incredible educational experience our academy students will enjoy," said Susie deVille Schiffli. "My two years in their online master's program was the seminal educational event of my life, which even surpassed my in-classroom experiences at UNC-Chapel Hill."

deVille Schiffli received a Master of Entrepreneurship degree from Western Carolina University as well as the Outstanding Master of Entrepreneurship Student award. She earned with Honors a Bachelor of Arts degree in Anthropology from the University of North Carolina at Chapel Hill. She is a graduate of the William C. Friday Fellowship for Human Relations, the Duke Certificate Program in Nonprofit Management and the Western North Carolina Rural Economic Development Institute.

"Entrepreneurship is one of the greatest expressions of human creativity," deVille Schiffli said. "You will find the media-rich experience of learning with us to be a fun, supportive, flexible, and highly interactive, shared pursuit of entrepreneurship mastery. Our programs will change your life."

Carland Academy's administrative office, scheduled to open in mid-August, is located at 456 Dillard Road in Highlands, NC. For more information, call (866) 430-5355 or visit

Contact: Susie deVille Schiffli, (866) 430-5355

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