PRstore Taps Geek Factory PR as Agency of Record

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Marketing Superstore chooses NYC Boutique PR/Marketing Firm to handle communications during period of massive growth.

The Geek Factory, a PR and marketing agency founded by PR Veteran Peter Shankman, today announced that PRstore, a national marketing and advertising franchise, is the newest addition to their client roster.

Currently, 93% of all businesses in the United States are small businesses, and the majority of those can't afford a traditional marketing agency. PRstore steps in to fill that void, offering easily accessible, one-stop shopping for all the marketing needs of a business, be it a corporate identity, creative copy, advertising, branding, or even a logo.

The irony of a franchise system like PRstore hiring a public relations agency isn't lost, on the company, either.

"We realized that while our customers don't necessarily need to hire a full-scale public relations or marketing agency to get their message across, we do, to reach a much broader audience. We're thrilled to be working with the creative minds at The Geek Factory," said PRstore CEO Daniel S. Fragen.

Currently in 20 states and at 40 stores, PRstore went through an exhaustive search process before choosing The Geek Factory as their agency of record.

"I think any PR or marketing agency in the world can see that there are small business that simply do not need the services of a full-scale agency, and it would be unethical of any agency in the industry to try and convince them otherwise," said Peter Shankman, CEO of The Geek Factory. "To finally have a place where these businesses can go and get exactly what they need without breaking the bank is what excited us most about the possibility of working with PRstore," he said.

About PRstore:
PRstore is a full-service marketing store offering expert advice and creative services to help small business owners establish and communicate their message and increase their sales. PRstore serves small businesses and organizations whose budgets are too small for more traditional marketing and public relations agencies. A fast-growing national retail franchise, PRstore has 40 stores in 20 states and operates under the corporate name of PRS Franchise Systems, LLC. It is headquartered in Charlotte, N.C.

About the Geek Factory, Inc.
Recognized as a leader in "non-traditional" public relations campaigns, The Geek Factory is a New York City based agency with clients worldwide. The Geek Factory's disciplines circumnavigate the marketing globe, with practices in PR, events, consumer, business to business, celebrity, and crisis management. More information may be found at

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