SK&A Launches New Fax Marketing Solutions Service

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Turnkey fax service caters to marketers and educators targeting physicians, dentists, pharmacists and other healthcare decision makers.

According to findings in a recent study published in Pharmaceutical Executive, 40% of medical prescribers surveyed prefer receiving product communications by fax. For marketers and educators who need a fast, accurate facsimile marketing service combined with access to physician databases, SK&A Information Services now offers a targeted service. Their medical lists Fax Marketing Solution combines physician, dentist, pharmacist, or hospital databases together with a fax broadcast service for a turnkey method of reaching over 1.67 million, phone-verified, healthcare provider fax numbers.

The Fax Marketing Solution broadcast service is deployed within 48 hours of request, or on the same day of request with the optional express service. Using instant delivery technology, a 3-page fax is sent in as little as 34 seconds, and detected errors prompt automatic resends for better deliverability. Upon request, faxes can be broadcast at night for next-day response.

Healthcare Database Options
Each healthcare decision maker is targeted by name and title, and entries are updated monthly. Available Fax Marketing Solution database options include:

  •     Physician offices        
  •     Pharmacies
  •     Dentists            
  •     Nursing Homes
  •     Medical Group Headquarters
  •     Home Healthcare Organizations
  •     Hospitals

Best Uses of Fax Marketing Solution
Campaigns, events or promotions requiring immediate deployment are best-suited for the versatile Fax Marketing Solution, including:

  •     Urgent, time-sensitive messages
  •     Product announcements
  •     Drug recalls
  •     11th-hour promotions
  •     Seminar deadlines
  •     New indications
  •     Warning notices
  •     Physician surveys

For More Information
Additional business fax guidelines and information are available from the Direct Marketing Association's Fax Alert and the FCC's Telephone Consumer Protection Act (TCPA) fax advertising policy. Additional information on SK&A's Fax Marketing Solution, as well as their broadcast-only service, is available by visiting the medical lists Fax Marketing Solutions page.

About SK&A Information Services, Inc.
Celebrating its 25th anniversary, SK&A is a leading provider of quality healthcare information. The firm researches, formats and maintains contact and profiling information for over 2 million healthcare providers, including 830,000 prescribers. SK&A is headquartered at 2601 Main Street, 6th Floor, Irvine, CA 92614,


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Jack Schember

Christel Hall, APR CBC

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