(PRWEB) August 18, 2007
stv next week launches it's brand new on-air television advertising campaign for stv bingo, the broadcasters successful online bingo service. The quirky commercials feature one of the most famous double acts in entertainment, The Krankies dressed as giant bingo balls.
The adverts were produced by Glasgow based high-end commercial production business, Lucid. The team filmed six different executions (3 x 10 seconds and 3 x 30 seconds) during a one-day intensive shoot in Glasgow last week. The adverts will be broadcast on stv from Monday 20 August.
The creative agency behind the quirky adverts is award-winning agency, the Union. The adverts show the Krankies as balls in a bingo machine, watching computer users as they play online bingo. With witty lines and a dose of 'fandabidozie', they're not to be missed.
David Archer, Head of Ventures at stv said: "Our online bingo service is hugely popular across the country, with thousands of people logging on every day to play and chat. At stv we're developing further our online activities and bingo, which is fun and sociable, sits well with our brand. The Krankies were the perfect choice for this quirky campaign created by the Union and we're very pleased with all six executions produced expertly by Lucid."
The Krankies shot to fame in the 80's on TV shows such as Crackerjack, Krankie Klub and KTV, after treading the boards very successfully on stage throughout the 70s. Hugely popular on the pantomime front, the Krankies have headlined in every major theatre in the UK, and have played every major venue in Australia from Perth to Darwin.
stv bingo is managed by Cashcade. Patrick Southon MD at Cashcade said: "Along with stv we were keen to use well-known faces to promote the bingo brand with the bingo playing target audience. We are confident this will provide differentiation, cut through, recall and loyalty in an increasingly crowded marketplace."
Cashcade, headquartered in England since the year 2000, constitutes UK's number one online gaming and betting supplier with more than half a million of Briton users and other successful products such as http://www.getminded.com and http://www.foxyBingo.com consumer facing sites.
Cashcade's main objective is to offer an exciting online experience to the user, guaranteeing the data protection and the reliability of gaming entertainment under the most thorough legal control systems.