Recruitment advertising is a dynamic, constantly changing field, and in order to effectively compete for candidates in today's marketplace organizations must also change
Washington, D.C. (PRWEB) August 22, 2007
The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, and NAS Recruitment Communications, a recognized leader in the specialized field of human resource communications, announced today that NAS will sponsor HCI's Recruitment Advertising and Communications education and research track. The track is one of several topics addressed in HCI's Talent Acquisition community of interest, a community HCI considers critical to organizations working to leverage human capital.
The track focuses on the world of recruitment advertising and communications, which has come a long way since the help wanted sign. Newspapers represented the first change to the landscape, providing employers with the ability to put their help wanted ads in front of a wider audience of job seekers. Internet job boards changed the rules again, offering organizations a new and exciting way to share employment opportunities with an even larger audience.
Today, recruitment advertising and communication has evolved yet again. A generation of tech-savvy workers is discovering open positions by using search engines to locate sites of personal and professional interest, and they're clicking on jobs advertised on those sites through pay-per-click services.
"Recruitment advertising is a dynamic, constantly changing field, and in order to effectively compete for candidates in today's marketplace organizations must also change," said Allan Schweyer, HCI's President & Executive Director. "It requires keeping up-to-date on trends and next practices, and integrating them as necessary into an overall recruitment strategy."
This track will look at how the best organizations leverage various job posting vehicles and other modes of communication and how they tailor their messages to target audiences within the context of each medium in order to create a cohesive recruitment advertising and communications strategy. A panel of expert advisors explores these best practices, sharing information with human capital professionals through Webcasts, white papers, education, and other resources.
"These are exciting times in recruitment advertising. As we enter the next phase of Web-based communication, there are new opportunities for employers to reach job seekers. NAS Recruitment Communications looks forward to supporting HCI's education and research track in order to make more organizations aware of their options," said Denise Amato, Senior Vice President & Chief Marketing Officer of NAS Recruitment Communications.
More information about HCI's education and research tracks is available at: http://www.humancapitalinstitute.org
ABOUT NAS RECRUITMENT COMMUNICATIONS
An agency of the McCann Worldgroup, NAS Recruitment Communications provides best-of-class service delivery with global, national, and local market expertise. Its client-partners experience a distinct competitive advantage through the utilization of the NAS Demand ChainT, a proprietary process map designed to deliver customized talent management solutions and maximize recruitment strategy ROI. For more information, please visit: http://www.nasrecruitment.com
ABOUT THE HUMAN CAPITAL INSTITUTE
The Human Capital Institute is a global think tank, educator, and professional association defining the agenda and setting the pace for the new business science of human capital management. With over 80,000 members in over 40 countries, HCI offers a new association framework that cuts across the silos of recruitment, HR/OD, finance, sales and marketing, operations, manufacturing and IT. We provide key executives, line managers and human capital professionals with the newest education, most effective tools and best practices in talent strategy, acquisition, alignment, engagement, deployment, measurement, and retention. The future belongs to leaders with innovative ideas and strategic knowledge. We invite you to learn, share and grow your career with HCI's comprehensive resources, and join our high-achieving, forward-looking membership community. For more information, please visit: http://www.humancapitalinstitute.org
NAS Recruitment Communications
Human Capital Institute
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.