Educational Technology from Coast to Coast

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Quebec-based MaestroReading partners with BoggleNoggin Media in B.C. to create better readers across the country.

The best business collaborations are the ones where the ultimate benefactors are the customers, and this is exactly the case with the teaming up of MaestroReading and BoggleNoggin Media. MaestroReading ( builds programs that teach elementary school students how to read by adapting to match their abilities and learning styles. Their main products include an interactive storybook about Leonardo da Vinci, with text that adapts to match the reading ability of the child (ranging grades 1 through 6), and a set of Learning Tools, which are games that allow the child to practice one specific element of the reading process at a time. BoggleNoggin Media ( offers digital storybooks about a character called "Joe Rock" that provide powerful reading experiences for beginning readers.

The two companies first connected in May 2007, at the 52nd annual convention of the International Reading Association, which was held in Toronto, Ontario. In a veritable sea of paper-based curriculum materials, the two digital upstarts found common ground in the understanding that the real strength of educational technology lies in its ability to help teachers provide a personalized, custom-tailored learning experience to every child in the class. Building on that shared understanding, the two companies are now working together to promote exciting reading programs to children across the country.

Whereas some might see potential for competition between the two companies, they prefer to see the potential for collaboration, and greater benefit to all of their customers. Danny Iny, founder and CEO of MaestroReading, explains that "we help children learn to love reading, and so does BoggleNoggin. You can't just see things in terms of markets and customers. We're talking about kids and we're talking about reading - the more help we can all do to help more kids grow into better readers, the better off everyone will be."


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Seema Shah

Danny Iny
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