Next Wave Concepts Launches Referral Marketing Services In Minnesota

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Client expansion means greater marketing opportunities for businesses throughout the St. Paul - Minneapolis area

Next Wave Concepts has expanded its client portfolio with the addition of a breakthrough lead generation program designed to help home improvement companies throughout the St.Paul -- Minneapolis area. While continuing to specialize in promotional marketing for the sports, entertainment and hospitality sectors, Next Wave Concepts is now tapping into the multi-billion dollar home improvement industry, helping local companies maintain a more productive business while supporting future growth.

Despite its position as the fastest growing industry of the 21st century, the home improvement business has desperately sought new ways to secure customer leads in the wake of tighter restrictions on previous marketing methods. In response, Next Wave Concepts is offering a program that secures quality leads for local dealers through its unique direct advertising approach.

As an established referral marketing leader, Next Wave Concepts' alternative marketing approach has allowed local businesses, from Pizza Hut to the New York Yankees, to increase traffic and customer loyalty. Now it's helping home improvement businesses grow and flourish at a time when restrictions such as the "Do Not Call" list have been hitting them the hardest.

"Our longtime expertise in creating foot traffic for some of the top golf courses, hotels and restaurants in the area has made it a seamless transition to generate leads for home improvement leaders," said Next Wave Concepts CEO, Todd George. "In response to current challenges and changes impacting once effective telemarketing strategies, our program offers a way to get quality, cost-effective leads in a more professional and efficient way."

Next Wave Concepts' field teams provide home improvement companies with the ability to outsource lead generation more cost-effectively. Now they can better target new and potential clients by utilizing the expertise of a business whose core competence is focused on bringing a client's product or service directly to the customer, face-to-face.

These dedicated field teams approach local homeowners with a simple offer of a free estimate on a variety of home improvement services, ranging from window installation to professional paint services. After securing interest, Next Wave Concepts' Distributors connect the potential customer directly to their client's customer care representative to collect more information. The company's job is complete once they've secured a definitive date and time for the first appointment.
"We're making sure our home improvement partners receive a constant flow of the best leads out there, because we're able to qualify every lead face-to-face and offer a compelling service that homeowners already want," said George. "Meanwhile, we are very excited that we're able to provide another outlet for our team members to advance and grow within the company."

Whether distributing on behalf of popular area restaurants, car care brands or local sports teams, Next Wave Concepts connects consumers with local businesses and activities they are already familiar with, but might not have frequented. This referral marketing approach generates new ways for businesses to bring in new and lapsed customers.

As an authorized distributor of referral marketing leader, Smart Circle International, Next Wave Concepts builds upon a proven marketing approach that has helped national and international consumer brands -- from Pizza Hut to the New York Yankees -- significantly increase their business. The Smart Circle's referral marketing model provides results because it allows retail and venue-based businesses to help consumers save money on activities they enjoy by matching the right customers with the best offers in the form of Smart Circle Cards.

Next Wave Concepts also provides a ground floor opportunity to become an entrepreneur with virtually no capital. The company's business model affords opportunities and mentoring for select full-time distributors to build their own business while earning a rewarding income as professionals in the direct advertising business.

About Next Wave Concepts:
Established in 2006, Next Wave Concepts is an authorized distributor of Smart Circle Cards™, a product of Smart Circle International - the dominant force in referral marketing worldwide. More information about Smart Circle International is available at To speak to a Next Wave Concepts representative, please contact Ashley Walker at (952)746-1424or visit us at


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