We have design centers in our five largest markets, and that's part of our strategy everywhere. We design floor plans with a lot of flexibility and offer a tremendous number of pre-priced options to allow customers to put their own signature on their home.
Roswell, GA (PRWEB) September 29, 2007
Ashton Woods Homes today announced that their CEO had recently done an exclusive interview covering focused topics relative to the home builder and home buyer market.
In a rare and exclusive interview with Tom Krobot, CEO of Ashton Wood Homes, Housing Giants Magazine Senior Editor Bill Lurz explored the current state of the home builder market and how Ashton Woods' strategy helps keep them on course.
Established in Dallas, TX in 1989, the Ashton Woods Homes philosophy is to build exceptional homes in growth communities and to deliver superior service to its customers. The Ashton Woods Homes commitment to excellence can be seen in dozens of uniquely designed communities in Atlanta, Dallas, Denver, Houston, Orlando, Phoenix and Tampa. Ashton Woods specializes in first and second move-up homes in big housing markets close to jobs, shopping and transportation corridors and is moving into higher-density housing such as townhouses and even
four-story condo buildings with elevators to keep home prices within reach of targeted buyers.
Ashton Woods Homes also employs nationally known architects to design developments that fit the land and the market niche precisely. "We don't build specs. If you buy a spec home, it's new - but you still didn't get exactly what you wanted. You don't get your dream home by buying a spec," explained Krobot.
While many of the largest production builders are cutting back on customization to tighten their costs, Ashton Woods is expanding that capability. "We have design centers in our five largest markets, and that's part of our strategy everywhere. We design floor plans with a lot of flexibility and offer a tremendous number of pre-priced options to allow customers to put their own signature on their home."
Ashton Woods sells the performance attributes of its homes as well as design esthetics, balancing healthy-house features with energy efficiency that helps pay for the extra cost of tight construction, extra insulation, mechanical ventilation, pressure balancing and interior moisture management. "We're the only builder that nationally subscribes to Masco Contractor Services' Environments For Living program," Krobot says. All of the company's homes are Energy Star-rated silver and many are gold. One of five homes is blower-door tested by Environments For Living.
"In Florida, [for example] many builders use a single-glazed window. All our Florida windows are vinyl, double-glazed with Low-E glass. It's an expensive window, but we can save a customer a lot of money on utility bills. That's how we sell houses against competitors and against existing homes," explained Krobot. "Our homes carry a unique value, combining great location, stellar design and high-quality engineering," he added. "That's our selling proposition."
As a testament to Krobot's sound leadership the company maintains a solid stance in the marketplace and in 1997 ranked No. 114 on Professional Builder's Giant 400 list with 604 homes closed for $103.6 million in 1996 revenue. A decade later, Krobot has the firm at No. 43 (up 16 spots in the last year), on 2006 revenues of $704.6 million from 2,471 closings. Ashton Woods opened operations during that decade in Orlando and Tampa, Fla.; Phoenix; and Denver and Colorado Springs, Colo. - all start-ups, without benefit of an acquisition. And Ashton Woods has an unsecured credit line of $400 million with a consortium of U.S. banks, to fund future growth.
Ashton Woods Homes is a subsidiary of the Great Gulf Group - a fully-integrated collection of companies that spans the entire real estate spectrum in North America - from land acquisition and development to the design and construction of master-planned communities. For more information, visit http://www.ashtonwoodshomes.com. (770) 998-9663.
Contact: Tad Serbin
Ashton Woods Homes